We are ADA

We power global marketing and commerce digital transformation with data and AI-led impact

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ADA helps forward-thinking businesses win the hearts and minds of their customers

We offer a comprehensive suite of services that empower enterprises and brands to bolster data and digital transformation with our multi-faceted, data-driven approach.

We maintain a robust presence in Asia with 12 offices spread across the region and employ approximately 1,400 professionals. The company's dual headquarters are located in Singapore and Malaysia. Notably, ADA's shareholders include industry giants like Softbank, Axiata, and Sumitomo Corporation.
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Our Shareholders
Axiata logoSoftBank logoSumitomo Corporation logoMitsui logo
Offices

Headquartered in Singapore and Malaysia, we partner with leading brands globally to drive their digital & data maturity and achieve their business goals

  • 1.4k
    Digital Talents
  • 12
    Markets
  • 1500+
    Clients

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Awards

Our exceptional prowess won us many key industry awards

List of ADA's Awards
List of ADA's Awards
List of ADA's Awards
List of ADA's Awards
Corporate Governance

In alignment with Axiata Group Berhad, ADA abides by the core values of uncompromising integrity and exceptional performance. We commit to conducting business with zero tolerance to any forms of bribery and corruption.

Whistleblowing Policy

We have provided a channel for our employees, shareholders, suppliers and customers to voice their concerns in an effective, responsible and secure manner. Visit https://axiatagroup.integrityline.com to report actual or suspected misconduct, illegal, or unethical behaviour.

Vendor Code of Conduct

ADA is strongly committed to observing the highest ethical standards in all its procurement activities. As such, this ADA Vendor Code of Conduct ("Code") has been prepared to provide a clear statement ofADA's expectation from Vendors in all procurement dealings, ensuring that internationally recognised procurement ethics are followed.

The certificate holder's Management System corresponds to standard ISO/IEC 27001:2022.
Certificate scopes
ISO/IEC 27001

The Information Security Management Systems of ADA DIGITAL SINGAPORE PTE LTD covers Cloud Operations involving Customer Engagement & Analytic Solutions with support functions, i.e., IT, Human Resource, Facilities & Admin, Procurement, Legal & Regulatory, Risk and Compliance in accordance with Statement of Applicability version 1.1 dated 14th November 2023

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Ready to turn data into your competitive edge?

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