ADA designed and built a Consent Management System for a fast-food chain company to ensure all campaigns remained customer privacy compliant
The Results
u003cp data-w-id=u00228f1921c0-ea16-cb03-a9e3-0d6dcfae1711u0022 data-wf-id=u0022[u0026quot;8f1921c0-ea16-cb03-a9e3-0d6dcfae1711u0026quot;]u0022 data-automation-id=u0022dyn-item-statistics-inputu0022u003eu003cstrong data-w-id=u00227ac378ab-a253-dbd3-8cbe-266b0566c2f1u0022 data-wf-id=u0022[u0026quot;7ac378ab-a253-dbd3-8cbe-266b0566c2f1u0026quot;]u0022 data-automation-id=u0022dyn-item-statistics-inputu0022 data-palette=u0022Strongu0022u003e▲ Complianceu003c/strongu003eu003c/pu003ernu003cp data-w-id=u0022560a0b5c-596f-3f4e-915f-dd2c3bbdc404u0022 data-wf-id=u0022[u0026quot;560a0b5c-596f-3f4e-915f-dd2c3bbdc404u0026quot;]u0022 data-automation-id=u0022dyn-item-statistics-inputu0022 data-palette=u0022Paragraphu0022u003eImproved customer privacy compliance through the streamlined and automated consent management systemu003c/pu003ernu003cp data-w-id=u00228b357667-6c1f-bf5d-ec47-aa0c48ebf77du0022 data-wf-id=u0022[u0026quot;8b357667-6c1f-bf5d-ec47-aa0c48ebf77du0026quot;]u0022 data-automation-id=u0022dyn-item-statistics-inputu0022u003eu003cstrong data-w-id=u0022f1220fe8-a8c9-1ad6-19dc-6ec90d49cc03u0022 data-wf-id=u0022[u0026quot;f1220fe8-a8c9-1ad6-19dc-6ec90d49cc03u0026quot;]u0022 data-automation-id=u0022dyn-item-statistics-inputu0022 data-palette=u0022Strongu0022u003e▲ Brand u0026amp; Trustu003c/strongu003eu003c/pu003ernu003cp data-w-id=u0022655bc227-e0ec-6598-8082-dd092ffc2a1fu0022 data-wf-id=u0022[u0026quot;655bc227-e0ec-6598-8082-dd092ffc2a1fu0026quot;]u0022 data-automation-id=u0022dyn-item-statistics-inputu0022 data-palette=u0022Paragraphu0022u003eThe consent filtering ensured campaign is sent to only opt-in customers strengthen the brand and enhanced customer trust u003c/pu003e
The Challenge
A franchisee of global fast-food chains with more than 1,000 restaurants across SEA, is looking for a unified Consent Management System to collect and organize customer consent from various sources. This is crucial to the client in building trust and brand image as they would like to automatically filter customers who have given them the consent for email campaigns.
The Solution
ADA designed and built an automated Consent Management System to enhance how customer consents are captured and managed across various channels. This streamlined system ensures compliance with privacy regulations and timely updates of consent data to the marketing activation platform.
