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Problem Statement

BonusLink needed to transition from physical loyalty cards to a digital platform to engage younger Malaysians.

Insights

BonusLink targeted a diverse audience to transition from physical cards to digital app users, retaining loyal customers while acquiring new ones. Focusing on Baby Boomers, frequent Shell patrons,Generation Y, and bargain hunters, they blended tradition with innovation,leveraging familiarity and value. Targeting tech-savvy younger generations ensured room for future growth.

Strategy

ADA used data insights from XACT to refine targeting strategies and crafted custom creatives for different segments. A compelling welcome offer incentivised app installations and registrations. Continuous optimisation ensured sustained success.

Execution

•Custom Creatives: Tailored imagery and messaging for different segments, optimised through A/B testing.

•Real-Time Optimisation: Continuous monitoring and refinement of targeting, messaging, and incentives.

•Precision Targeting: Data-driven techniques to identify and convert high-propensity users​

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