ADA lowered customer acquisition costs and boosted engagement with a targeted campaign for Mitsubishi
The Results
The Challenge
Mitsubishi needed to launch the new Xpander in Indonesia’s competitive SUV market, where a competitor dominated consumer preferences. Our goal was to attract new customers while engaging existing Mitsubishi owners, capturing attention in a crowded market.
The Solution
ADA launched a targeted awareness campaign featuring customised creatives and messaging tailored to key segments based on consumer intent using XACT. The campaign also included a monthly creative refresh to engage different segments and capture their attention.
We targeted mid- to high-affluence consumers for the Xpander, recognising their preference for family-oriented SUVs that offer advanced features and convenience. These consumers prioritise practicality and well-equipped vehicles, which aligns perfectly with the Xpander’s key attributes.
The Execution
1 Introducing users to the features and benefits of the Mitsubishi Xpander.
Developed an awareness campaign focused on driving traffic to a dedicated landing page, introducing users to the features and benefits of the Mitsubishi Xpander.
2 Utilised ADA’s XACT tool for audience segmentation
Targeting consumers based on intent and interests across categories like Automotive, Lifestyle, Entrepreneur,Music, Travel, and Urban Areas.
3 Customised key visuals
Tailored to specific target segments, highlighting features relevant to their interests, such as spaciousness for families.
4 Monthly creative refresh strategy
Implemented a monthly creative refresh strategy to update visuals and messaging, ensuring the content remains engaging and relevant.
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