We helped a leading ecommerce brand increase conversion and improve automation-driven marketing efficiency​

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Results

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Execution

The client’s marketing agility was stifled by manual data processes for cohort creation and CRM updates, affecting stakeholder activities and the need for real-time data to enhance marketing conversion rates.​

ADA helped to implement  a comprehensive automation solution to upgrade its marketing efforts, involving an automated cohort pipeline, scalable Amazon S3 data storage, and Airflow for systematic task scheduling, resulting in greater operational efficiency and data handling precision.​

The new automation in marketing operations led to an 89% decrease in manual workload and cut processing time by three hours, while also achieving a 4% uplift in conversion rates, illustrating the significant benefits of leveraging technology to enhance business outcomes in e-commerce.​