The Results

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The Execution

A Malaysian subsidiary of the global automotive giant saw an immediate need to solve the challenge of parts inventory management and allocating marketing budgets efficiently based on anticipated sales for each vehicle model per outlet. The current flaw has impacted the sales and marketing departments - hindering campaign performance and potentially missing sales targets. ​

With ADA’s expertise in data management and predictive modelling, we implemented a data-driven solution by first unifying all sources of data in a Customer Data Platform (CDP), developing a forecasting model and building a dashboard for analysis and monitoring.​​

The automation has greatly improved sales forecasting accuracy, reduce parts inventory shortage, and ultimately,  empowering the client to invest resources to areas where they can generate the highest impact. ​

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