Discover how ADA and Snowflake Intelligence turn weeks of waiting into instant, governed customer insights for faster ASEAN decision making. Learn more!
From Weeks of Waiting to Second of Knowing In every ASEAN enterprise, the same frustrating loop has been playing for years. Marketing or CX team : “Which customers in Indonesia are likely to churn this month?”
Sends email to data team Data analyst pulls yesterday’s dashboard (already outdated) Runs queries across 5 systems Builds a PowerPoint Sends to project lead → marketing lead → regional head Two weeks later, someone finally gets an answer → By then, the customer has already left.
That loop just died.
The New Speed: Ask → Know → Act What if, instead of waiting two weeks for a simple audience, any marketer could open a chat box and ask in plain English: “Show me customers in Jakarta who opened our last email but haven’t bought anything in the last 30 days.”
And 15 seconds later, get a clean, governed, ready-to-use list delivered straight back? No tickets. No back-and-forth with analysts. No outdated dashboards.
That better way is here today. It’s called Snowflake Intelligence , powered by Cortex, and it lives natively inside your existing Snowflake environment.
How Snowflake Intelligence Works Any authorised user like marketer, country manager, CX lead, or even the CEO can simply type or speaks a question in natural language. The agent, fine-tuned with your company’s glossary and business terms, instantly understands the intent and local context. It securely scans every table it has been granted access to. Behind the scenes, it generates clean, production-ready SQL. Seconds later, it returns the exact audience list or insight, fully governed, auditable, and compliant. Insight that used to take weeks now takes seconds.
Snowflake Intelligence: How enterprises are adopting it right now Activate the Intelligence Suite: Turn on Cortex AI, Copilot, Snowflake ML, and Document AI, and assign the right permissions in your Snowflake account. Make Your Data Truly Intelligent: Ingest all enterprise sources and build clean semantic models so AI agents understand your exact business context (products, customers, campaigns, KPIs). Deliver Instant Wins with Cortex AI Functions: Use built-in LLM capabilities like summarization, sentiment analysis, classification, translation, and embeddings, directly inside SQL. No code, no pipelines, immediate ROI. Build & Run Production-Grade ML Natively: Train, validate, deploy, and monitor forecasting, propensity, or recommendation models entirely inside Snowflake. No data movement, no external clusters. Launch AI Agents & Conversational Analytics: Create custom Cortex Agents for automated workflows and roll out Snowflake Copilot so every marketer, analyst, and executive can ask questions in plain English and get accurate answers in seconds.
Why This Speed Is Only Possible with ADA + Snowflake Intelligence ADA has already done the hard pre-work We transformed raw transactional mess into clean, AI-ready customer spines long before Snowflake Intelligence arrived.
ADA’s enrichment lives natively in your Snowflake No ETL delays, the ASEAN consumer graph, digital behaviour, and propensity models are already there, updated daily.
ADA closes the loop instantly When Intelligence returns a governed segment, ADA can trigger the retention flow in minutes through pre-built, secure integrations. This isn’t an incremental improvement.
It’s the difference between managing your business with yesterday’s report and steering it with real-time, governed intelligence that immediately translates insight into customer action.
Get started in 30 Minutes, not 30 Days We’ll connect to your Snowflake , let your team type real questions, and show the insight-to-action loop in action. Let’s kill the old loop together.
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