집
사례 연구

사례 연구

We achieved victory with an outcome-based model for TMRW by UOB's through 35% weekly surge in new user acquisition

Data & AI
Marketing
Thailand
Performance Marketing
Creative
BFSI
Acquisition
Award-winning

Discover how ADA's strategic ABCD testing and optimisations boosted UOB app performance by 15%, driving +84% MoM logins and 3.68% conversions. Learn more.

UOB TMRW, the digital banking platform by UOB designed for the digital generation, aimed to achieve lower funnel conversions. The campaign focused on encouraging users to complete their first login on the app, ultimately leading to funded accounts and credit card approvals. A multi-channel approach was executed via Google Ecosystem (Google UAC and Google Ads Search), Meta App Campaigns and Programmatic channels to drive lower funnel conversions.

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Strategy

ADA leveraged its extensive first-party data, tapping into 45 million mobile Identifiers for Advertisers (IFAs) in Thailand to gain valuable insights into app behaviors and offline locations. Target audiences were segmented based on product USPs, and a winning acquisition model was established, shifting media responsibility and risk away from TMRW by UOB.

Results

     
  • A week-on-week growth of 35% on new users’ acquisition

    •  
  • An improved success rate of end-to-end conversion of 71% ahead of the monthly average 
     
    •  
  • The overall customer journey waterfall (attrition) saw a vast improvement of 109% from April to July 2022
     
    •  
  • Cost per acquisition decreased by more than 240%

Awards

     
  • Silver in Excellence in Data-Driven Marketing & Consumer Insights category at Marketing Excellence Awards 2022

    •  
  • Bronze in Excellence in Mobile Marketing category at Marketing Excellence Awards 2022

    •  
  • Bronze in Excellence in Performance Marketing category at Marketing Excellence Awards 2022

 

+84%

MoM Growth on the ‘First Login’ event

-20%

Lower CAC

1500+

Open Saving Account acquisitions monthly

45%

Conversion Rate on Open Saving Account:Funded Account

~200 increase
Increase in Revenues

내용물

Case Studies

We achieved victory with an outcome-based model for TMRW by UOB's through 35% weekly surge in new user acquisition

Data & AI
Marketing
Thailand
Performance Marketing
Creative
BFSI
Acquisition
Award-winning

The Challenge

M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.

What we have achieved

~200 increase
Increase in Revenues

UOB TMRW, the digital banking platform by UOB designed for the digital generation, aimed to achieve lower funnel conversions. The campaign focused on encouraging users to complete their first login on the app, ultimately leading to funded accounts and credit card approvals. A multi-channel approach was executed via Google Ecosystem (Google UAC and Google Ads Search), Meta App Campaigns and Programmatic channels to drive lower funnel conversions.

‍

{{stats-component}}

Strategy

ADA leveraged its extensive first-party data, tapping into 45 million mobile Identifiers for Advertisers (IFAs) in Thailand to gain valuable insights into app behaviors and offline locations. Target audiences were segmented based on product USPs, and a winning acquisition model was established, shifting media responsibility and risk away from TMRW by UOB.

Results

     
  • A week-on-week growth of 35% on new users’ acquisition

    •  
  • An improved success rate of end-to-end conversion of 71% ahead of the monthly average 
     
    •  
  • The overall customer journey waterfall (attrition) saw a vast improvement of 109% from April to July 2022
     
    •  
  • Cost per acquisition decreased by more than 240%

Awards

     
  • Silver in Excellence in Data-Driven Marketing & Consumer Insights category at Marketing Excellence Awards 2022

    •  
  • Bronze in Excellence in Mobile Marketing category at Marketing Excellence Awards 2022

    •  
  • Bronze in Excellence in Performance Marketing category at Marketing Excellence Awards 2022

 

+84%

MoM Growth on the ‘First Login’ event

-20%

Lower CAC

1500+

Open Saving Account acquisitions monthly

45%

Conversion Rate on Open Saving Account:Funded Account

Contents

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Award-winning

How Etiqa Increased Travel Insurance Sales by 121% with an Integrated Online-to-Offline Acquisition Strategy

Award-winning

How a Multi-Brand Auto Dealer Drove 182% More Leads with TikTok and Conversational Lead Ads

Award-winning

Driving Conversions in Taiwan: How Japan Rail Club Optimised Performance with Meta Advantage+ and Creators

Award-winning

How OCBC MyOwn Account Turned a Regulatory Roadblock Into 33% More Conversions With a Mobile-First, Parent-Powered Strategy

Award-winning

How OCBC Securities Achieved 706% More Conversions with an Insight-Led, AI-Optimized Full-Funnel Strategy

Award-winning

How POKKA First Drip Captured Working Adults and Boosted Brand Awareness Through a Targeted Digital Strategy

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