Case Studies
ADA enhanced search engine results on an Indian Government portal using Natural Language Processing (NLP)


Improve search accuracy with custom-built NLP modules. Enhance user experience and product visibility for increased sales conversions
Greater sales conversion, more relevant products displayed, customized product showcase



M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.
Greater sales conversion, more relevant products displayed, customized product showcase