Improve search accuracy with custom-built NLP modules. Enhance user experience and product visibility for increased sales conversions
The Results
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The Execution
The client’s search engine faced challenges with accuracy, failing to yield relevant results from user queries, which negatively affected the customer experience and conversion rates. There was a need to enhance the search experience using Natural Language Processing (NLP) on their existing Apache Solr system.
ADA helped to integrate custom-built NLP modules to enhance the existing search framework on Apache Solr, improving search accuracy without replacing the current system. These modules were tailored to support nuanced, category-specific searches and correct query strings, optimizing the search function.
The deployment of NLP modules on client’s search engine significantly enhanced user experience, leading to more accurate search results, better product visibility, and increased sales conversions.