AI-Powered Customer Data Platform (CDP) Solutions

ADA provides flexible CDP licensing options that allow your business to choose the most cost-effective and scalable model for your needs. We support various licensing models, including subscription-based SaaS licenses, perpetual on-premises licenses, and usage-based agreements, each with clear terms and conditions. Our experts will guide you in selecting the right Customer Data Platform solution and licensing model that aligns with your data volume, budget, and compliance requirements. By tailoring the CDP licensing to your organisation, you can optimise costs while ensuring the platform can scale as your customer data grows. The result is a future-proof CDP deployment that delivers maximum insight and ROI without unnecessary expense or lock-in.

Our CDP Strategy & Consulting services provide comprehensive guidance to help you plan, implement, and get the most value from your Customer Data Platform. As part of our customer data platform consulting approach, we start by assessing your business objectives, existing data landscape, and technical readiness. We then develop a tailored CDP strategy and roadmap that covers everything from selecting the optimal CDP technology vendor to defining key use cases (such as personalisation, customer journey orchestration, or analytics). Our consultants work closely with your team to integrate the CDP into your current technology stack (CRM, marketing automation, e-commerce platforms, etc.) and to establish strong data governance and privacy compliance practices from day one. By leveraging our expertise in data analytics and AI, we also help you define advanced segmentation strategies and AI-powered use cases that make the most of your unified customer data. The ultimate goal of our consulting is to ensure your organisation fully harnesses the CDP, improving data-driven decision making, enabling personalised marketing across channels, and achieving superior customer experience outcomes.

ADA’s CDP Tech Services offer a comprehensive range of technical solutions to implement and optimise your Customer Data Platform. Our seasoned data engineering team handles the end-to-end technical execution, from initial CDP setup and custom integration development to ongoing platform management and support. We ensure seamless data integration from all your sources: websites, mobile apps, CRM systems, point-of-sale, and more. This includes building robust data pipelines to ingest, process, and unify streaming data in real time, as well as setting up secure cloud data storage and warehousing for your customer profiles. With our managed CDP services, you get continuous monitoring and optimisation of the platform’s performance, so your customer data is always accurate, up-to-date, and accessible. We also prioritise security and compliance, implementing strict access controls and encryption to protect sensitive customer information in line with regulatory standards. By leveraging our technical expertise and AI-driven analytics tools, we help you extract superior insights from the CDP, from real-time customer segmentation to predictive analytics and personalised recommendation engines. Ultimately, our CDP tech services empower your business to turn customer data into actionable intelligence and create meaningful experiences at every touchpoint.