Turnkey Analytics Solutions: Accelerating Success

Pre-built Analytical Modules are plug-and-play analytics microservices designed to solve common business challenges quickly. These modules come pre-configured for typical use cases, eliminating the need to build analytics solutions from scratch, yet remain customizable to your specific needs. By deploying these turn-key data analytics components, you bypass lengthy development and immediately integrate actionable insights into your operations. Each module can run on-premises or in the cloud, seamlessly executing on popular platforms like Microsoft Azure, AWS, or Google Cloud for maximum flexibility and scale.

Key use cases addressed by our pre-built modules include:

• Sales forecasting: Predict demand and revenue trends using historical data and machine learning.
• Inventory optimisation: Manage stock levels efficiently by analyzing sales patterns and supply chain data.
• Customer segmentation: Identify and target key customer groups by analyzing behavior and demographics.
• Churn prediction: Detect which customers are at risk of leaving and understand the factors driving attrition.

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Our Industry Dashboards provide ready-to-use visual analytics tailored to specific sectors like telecommunications and consumer devices. For example, the Telco Insights Dashboard helps telecom providers monitor their market share, network performance, and customer behavior in real-time. The Device Insights Dashboard reveals trends in device usage and adoption across your user base. With these industry-focused dashboards, you gain strategic insights into customers, competitors, and market dynamics, supercharging your brand engagement through data-driven decision-making.

Capabilities of our Telco and Device Insights Dashboards include:

• Optimise retail outlets: Use location and performance data to ensure your stores or service centers are in the right places to capture demand.
• Predict dual SIM churn: Identify multi-SIM customers likely to switch carriers, so you can engage them with retention offers.
• Analyse switchers: Understand why customers switch between brands or services by tracking switching behavior and patterns.
• Track device trends: See which smartphones, tablets, or devices your customers use most, and track market share shifts to inform product and marketing strategies.

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The Location Planner is a GIS-powered location analytics solution that helps you maximise your brand’s potential through location-based insights. This interactive tool uncovers where your target audiences are most active, allowing you to strategize effectively on store placements, market expansion, and local marketing. With millions of location data points at your fingertips, you can make informed decisions that align with actual customer movement patterns.

Key benefits of the Location Planner include:

• Footfall density mapping: Discover patterns of foot traffic and customer presence in different areas for your target demographic segments.
• Optimised site selection: Pinpoint high-potential locations for new stores, branches, or service outlets using real-world audience and competitor data.
• Competitive intelligence: Identify where competitors draw crowds and find underserved areas to gain a market advantage.
• Targeted campaign planning: Amplify advertising reach by aligning your out-of-home and local campaigns with locations and times of high customer activity.

Consumer Profiler is an AI-powered analytics dashboard that unlocks the “Who, What, and When” of customer behavior at specific locations or points of interest (POIs). It reveals which customer segments visit your stores or venues, what their behaviors and preferences are, and when they tend to engage. By illuminating these patterns, Consumer Profiler enables you to make smarter decisions in product development, site operations, and targeted marketing strategies.

How Consumer Profiler drives strategic insight:

• Audience profiling: Identify the demographics and characteristics of visitors to your locations (e.g. age groups, interests, customer segments).
• Visit timing analysis: Learn when your target audience is most active at your sites (peak hours, days of week, seasonal trends).
• Behavioral insights: Understand what customers do during visits and what other locations or activities interest them, painting a fuller picture of their journey.
• Marketing enhancement: Use these insights to refine your product offerings and personalize marketing campaigns for higher engagement and conversion.

For example, you can integrate Consumer Profiler’s findings into your Customer Data Platform (CDP) or CRM to fuel one-to-one marketing initiatives, essentially creating a turnkey personalisation solution for engaging your audience. By knowing exactly who your customers are and how they behave, you can tailor experiences that resonate, leading to improved loyalty and ROI.

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Device Insights is an analytics solution focused on understanding the technology and device preferences of your customers. It provides data-driven insight into which devices (mobile phones, tablets, etc.) are most prevalent among your audience and how usage patterns are evolving. With Device Insights, you can fine-tune your digital strategy and product development to align with what your customers actually use.

Key features of Device Insights:

• Device usage tracking: Monitor the popularity and market share of various device types and models within your customer base or target market.
• Trend identification: Spot shifts in device usage over time, such as the adoption of new smartphone models or emerging technologies, so you can stay ahead of the curve.
• Optimised user experience: Tailor your mobile apps, websites, and services to the specifications of the most common devices and operating systems your customers prefer.
• Targeted marketing: Align campaign strategies with device usage patterns (e.g. mobile-first campaigns if a large segment uses smartphones) to increase relevance and engagement.