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Problem Statement

Our client, a global refugee agency, needed to increase regular donations and address the challenge of low recurring donations for ongoing "silent" emergencies.

Insights

Our client, a global refugee organisation, runs year-round fundraising for refugees. Regular support is essential for ongoing crises like famine and sanitation. The pandemic reduced disposable incomes, impacting contributions.

Strategy

ADA’s campaign created urgency for "silent" emergencies and integrated donation appeals into digital routines. The strategy included leveraging high-traffic platforms and first-party data to convert one-time donors to regular supporters.

Execution

•Content Strategy: Repurposedsuccessful loud campaigns into thematic "silent" campaigns on Metaand YouTube.

•Platform Integration: Expandeddigital presence on super apps and marketplaces.

•Targeted Ads: Focused one-payment users on Facebook and Google.

•Insights Nurturing: Used data to convert one-time donors into regular supporters.

Awards

•Mob-Ex Awards 2022 – Government, Utility & Services (BRONZE)

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