Case Studies
ADA used Consumer Profiler Insights to understand consumer attitudes, preferred platforms, and segmentation for a vaccine rollout

Discover how ADA's consumer profiling target high-risk dengue areas for vaccine rollout, improving audience segmentation and engagement a global pharma client.
·Understand the public’s awareness, consideration, motivation and barriers of the disease and its vaccine.
· Explore effective strategies to promote dengue vaccination, close the awareness gap of the dengue vaccine and address vaccine hesitancy.
· Identify and create consumers segments based on consumers’ life stage, concerns and behaviour to help determine vaccine rollout priority, the potential market size of the segments and engagement plans for the key segments.