ADA's tailored dashboards maximize insights for Japan's premier payment brand
The Results
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The Execution
The client is Japan’s premier and only international payment brand with more than 80 million users globally. The client faces several challenges, including a vast amount of transactional data without sufficient insights for exploring new business opportunities. They lack access to customer PII data which hinders their ability to identify customer-level data in the transactions.
The client needs to collaborate with banks and merchants that possess the necessary PII for personalized targeting. This has created a prioritisation problem for the client as there are thousands of banks and merchants to collaborate with.
ADA stepped in and provide a solution which involves creating a suite of approximately 50 dashboards that cover the KPIs and performance of the banks and merchants. With this, it is no longer time consuming as the client can analyse, extract business insights and prioritise collaboration with banks and merchant based on their performance.
The Approach
Dashboard screenshot that provides a macro level view of market dynamics and issuer-specific metrics for top 20 merchants. The dashboards include critical market-level KPIs, such as market sales, active cards, usage frequency, and ticket prices.
Dashboard screenshot that provides a micro level view of Top 20 merchant’s performance based on the Country, Issuer bank and date level. The dashboards include critical market-level KPIs, such as market sales, active cards, usage frequency, and ticket prices.
Screenshot of a report designed to offer valuable insights into the performance metrics of our top 20 merchants over a one-year period. The report is structured to provide a comprehensive overview, issuer-level breakdown, and detailed insights for each individual merchant.
▲ Efficiency
Increased the speed to analyse data and extract business insights
▲ Prioritisation
Identify and segment high value bank and merchants
▲ Branding
Improved the client’s brand as a strategic partner for all banks and enhancing engagement with customers