We elevated profit margins of a leading Food Delivery & Quick Commerce brand with our Strategic Pricing Solution

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Results

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Execution

The client is a leading food delivery and Q-Commerce platform in India, with over 100 million customers and a revenue of $900 million. They are revolutionizing the industry with their  technology and commitment to customer satisfaction​

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The client was losing ground to competitors' pricing strategies, impacting customer retention and market share, while needing to boost these metrics without compromising on profitability.​

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ADA helped to develop a cashback discounting framework  categorizing customers into buckets based on their purchase frequency, and offering tailored cashback incentives that expire within a few days to encourage quicker repeat orders.​

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The implementation of this framework resulted in a 24% increase in order rate among targeted customers, a 6% rise in overall orders, and a 8% boost in revenue, while maintaining a cost per incremental order well below the set threshold, signifying enhanced profitability and market presence.

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