ADA's personalization strategies increase a global sport retailer's conversions and revenue
The Results
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The Execution
Our client, a leading sporting goods retailer boasting 2,080 stores across 56 countries, offering products under 20+ distinct brands. They manage all aspects of the business, from research and design to logistics and marketing, primarily through their global retail presence.
Challenge: Enhancing Marketing and Shopping Experience Personalization
Our client faced challenges with inefficient targeting of marketing campaigns and a lack of personalized shopping experiences. This led to lower engagement, reduced conversion rates, and decreased customer satisfaction.
By leveraging individual sports preferences, personalized campaigns, and tailored product recommendations, our client aimed to maximize revenue and stay competitive.