Case Studies

We helped leading ecommerce brand reduce customer churn and reengage their buyers with data analytics and data strategy ​

Data & AI
Data Analytics
India
Retail

Reduce customer churn, reengage buyers, and increase business revenue through data analytics and impactful data strategy​

The Results

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Successful Reengagement Strategy Set

5 Key Customer Segments Defined​

Efficient Reengagement Parameters Defined: ​

  • Discount sweet spots for each segment​
  • Efficient Reengagement timelines: 18 days​​

The Execution

Our client is a prominent ecommerce brand specializing in the kids wear segment. With a strong presence in India, they have garnered the trust of over 2 million customers and are continually expanding their product offerings. ​

The client was grappling with a significant issue of customer churn, as 46% of their one-time buyers (C1) did not make a second purchase. This challenge translated into a substantial potential revenue loss estimated at $2.5 million over a six-month period. ​

​ADA successfully tackled the challenge by developing an ensemble recommendation system designed to re-engage C1 customers.​

The Approach

We developed a recommendation system designed to re-engage one-time buyers, comprising of the following modules:​

Customer Profiling

We profiled customers based on city/payment mode/platform/average basket spend of their first purchase to understand the behavior.​

Product Recommendations

We created a Recommended Product Type Combinations List for dormant customers based on analyzing the second purchase pattern of repeat customers.​

Time-Based Suggestions

We analyzed and determined the best time for targeting the customer with an offer. Time of repurchase for 60% of customers was determined as 12-18 days.​

Discount Recommendations

We analyzed and determined the optimal discount offers to ensure higher re-engagement. Average discount offered across Product Type Combo for most of the segments is 10%, except premium customers (less than 5%) and Low Basket & Cash On Delivery, more than 20%​

Our Analytical Framework​

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