Case Studies

We increased brand ad recall and brand consideration through digital-first content for Burger King

Creative

ADA helped Burger King boost awareness and sales by leveraging cultural preferences and YouTube ads with engaging visuals, storytelling, and clear CTAs.

Insights

Faced with increasing competition and limited locations, Burger King aimed to grow its customer base within existing areas by leveraging rice – a national staple,and YouTube –a widely used platform. This strategy capitalised on cultural preferences and high online engagement to boost awareness and sales.

Strategy

ADA collaborated with Google to develop effective creative materials.

Execution

•Attract Attention: Used flames and captivating visuals.

•Brand Integration: Showed the Burger King logo in the first 5 seconds and throughoutthe ad.

•Emotional Connection: Employed humour,suspense, and emotional storytelling.

•Clear CTA: Used unique voice-overs to clearly announce the call to action.

‍

Best in class

among every industry in Thailand

75.2%

lift in brand ad recall

15.8%

lift in brand consideration

‍

~200 increase

Increase in Revenues

Case Studies

We increased brand ad recall and brand consideration through digital-first content for Burger King

Creative

The Challenge

M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.

What we have achieved

~200 increase

Increase in Revenues

Insights

Strategy

ADA collaborated with Google to develop effective creative materials.

Execution

•Attract Attention: Used flames and captivating visuals.

•Brand Integration: Showed the Burger King logo in the first 5 seconds and throughoutthe ad.

•Emotional Connection: Employed humour,suspense, and emotional storytelling.

•Clear CTA: Used unique voice-overs to clearly announce the call to action.

‍

Best in class

among every industry in Thailand

75.2%

lift in brand ad recall

15.8%

lift in brand consideration

‍

Case Studies

We increased brand ad recall and brand consideration through digital-first content for Burger King

Insights

Strategy

Execution

Best in class

75.2%

15.8%

Contents

Case Studies

We increased brand ad recall and brand consideration through digital-first content for Burger King

Case Studies

We increased brand ad recall and brand consideration through digital-first content for Burger King

The Challenge

What we have achieved

Insights

Strategy

Execution

Best in class

75.2%

15.8%

Contents

ADA Conversational AI

Your Growth Engine, Powered by Business Messaging and AI

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