ADA helped Burger King boost awareness and sales by leveraging cultural preferences and YouTube ads with engaging visuals, storytelling, and clear CTAs.
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Insights
Faced with increasing competition and limited locations, Burger King aimed to grow its customer base within existing areas by leveraging rice – a national staple,and YouTube –a widely used platform. This strategy capitalised on cultural preferences and high online engagement to boost awareness and sales.
Strategy
ADA collaborated with Google to develop effective creative materials.
Execution
•Attract Attention: Used flames and captivating visuals.
•Brand Integration: Showed the Burger King logo in the first 5 seconds and throughoutthe ad.
•Emotional Connection: Employed humour,suspense, and emotional storytelling.
•Clear CTA: Used unique voice-overs to clearly announce the call to action.