Case Studies

We increased category penetration and volume share through social media, reconnecting Purefoods with its consumers

Creative

ADA boosted Purefoods' sales by revitalizing its social media strategy, focusing on taste, convenience, and family moments to re-engage buyers.

Problem Statement

Purefoods faced a decline in sales volume per buyer post-COVID, with consumers opting to dine out more frequently.

Insights

Purefoods faced a decline in sales volume per buyer post-COVID, with consumers opting to dine out more frequently.

Strategy

ADA maintained Purefoods Nuggets' social media presence and reconnected with the target audience, positioning Purefoods as a facilitator of enjoyable family moments and highlighting the product's taste and convenience.

Execution

•Brand Mood Board: Emphasised the joy of consuming Purefoods Nuggets.

•Established content pillarsaligned with target audience needs.

•Monthly Visual Content: Createddynamic visuals focusing on taste experiences and convenience.

•Social Media Engagement: Utilised Meta for high engagement.

•Optimisation Phase: Regular optimisation based on performance metrics toenhance engagement.

‍

46%

increased in category penetration

56%

of volume share achieved in the category

Maintained top-of-mind brand

for aided and unaided awareness

‍

~200 increase

Increase in Revenues

Case Studies

We increased category penetration and volume share through social media, reconnecting Purefoods with its consumers

Creative

The Challenge

M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.

What we have achieved

~200 increase

Increase in Revenues

Problem Statement

Purefoods faced a decline in sales volume per buyer post-COVID, with consumers opting to dine out more frequently.

Insights

Purefoods faced a decline in sales volume per buyer post-COVID, with consumers opting to dine out more frequently.

Strategy

Execution

•Brand Mood Board: Emphasised the joy of consuming Purefoods Nuggets.

•Established content pillarsaligned with target audience needs.

•Monthly Visual Content: Createddynamic visuals focusing on taste experiences and convenience.

•Social Media Engagement: Utilised Meta for high engagement.

•Optimisation Phase: Regular optimisation based on performance metrics toenhance engagement.

‍

46%

increased in category penetration

56%

of volume share achieved in the category

Maintained top-of-mind brand

for aided and unaided awareness

‍

Case Studies

We increased category penetration and volume share through social media, reconnecting Purefoods with its consumers

Problem Statement

Insights

Strategy

Execution

46%

56%

Maintained top-of-mind brand

‍

Contents

Case Studies

We increased category penetration and volume share through social media, reconnecting Purefoods with its consumers

Case Studies

We increased category penetration and volume share through social media, reconnecting Purefoods with its consumers

The Challenge

What we have achieved

Problem Statement

Insights

Strategy

Execution

46%

56%

Maintained top-of-mind brand

‍

Contents

ADA Conversational AI

Your Growth Engine, Powered by Business Messaging and AI

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We achieved victory with an outcome-based model for TMRW by UOB's through 35% weekly surge in new user acquisition

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