ADA boosted Purefoods' sales by revitalizing its social media strategy, focusing on taste, convenience, and family moments to re-engage buyers.
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Problem Statement
Purefoods faced a decline in sales volume per buyer post-COVID, with consumers opting to dine out more frequently.
Insights
Purefoods faced a decline in sales volume per buyer post-COVID, with consumers opting to dine out more frequently.
Strategy
ADA maintained Purefoods Nuggets' social media presence and reconnected with the target audience, positioning Purefoods as a facilitator of enjoyable family moments and highlighting the product's taste and convenience.
Execution
•Brand Mood Board: Emphasised the joy of consuming Purefoods Nuggets.
•Established content pillarsaligned with target audience needs.
•Monthly Visual Content: Createddynamic visuals focusing on taste experiences and convenience.
•Social Media Engagement: Utilised Meta for high engagement.
•Optimisation Phase: Regular optimisation based on performance metrics toenhance engagement.