Case Studies

We increased category penetration and volume share through social media, reconnecting Purefoods with its consumers

Creative

ADA boosted Purefoods' sales by revitalizing its social media strategy, focusing on taste, convenience, and family moments to re-engage buyers.

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Problem Statement

Purefoods faced a decline in sales volume per buyer post-COVID, with consumers opting to dine out more frequently.

Insights

Purefoods faced a decline in sales volume per buyer post-COVID, with consumers opting to dine out more frequently.

Strategy

ADA maintained Purefoods Nuggets' social media presence and reconnected with the target audience, positioning Purefoods as a facilitator of enjoyable family moments and highlighting the product's taste and convenience.

Execution

•Brand Mood Board: Emphasised the joy of consuming Purefoods Nuggets.

•Established content pillarsaligned with target audience needs.

•Monthly Visual Content: Createddynamic visuals focusing on taste experiences and convenience.

•Social Media Engagement: Utilised Meta for high engagement.

•Optimisation Phase: Regular optimisation based on performance metrics toenhance engagement.

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