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Problem Statement

Rizman Ruzaini needed to boost persistently low email engagement and sales conversion rates.

Insights

Rizman Ruzaini, ahigh-end fashion brand, aimed to capture a broader audience with their new line but struggled with low email open rates and subpar conversion rates.

Strategy

ADA implemented a personalised email marketing strategy for Rizman Ruzaini’s new line. This included data-driven segmentation, personalised content, strategic timing, and frequency capping tools.

Execution

•Segment the audience based on RFM analysis and loyalty programme insights.

•Personalised emails crafted for differentsegments, including recipient's name and loyalty points.

•Email sends planned aroundproduct drops using past data.

•Compelling subject lines and preview text to evoke anticipation.

•Used frequency capping to avoid audience fatigue and ensure relevant and timely communications.

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