Experience Commerce

Build immersive, high-converting experiences that customers return to

Experience Commerce turns your store into a living product. We design and build fast, intuitive, and personalised D2C and marketplace experiences, then run continuous UX/CRO and conversation design to remove friction at every step. From headless/composable architecture and site speed to conversational AI and loyalty, we connect journey design with data so you lift conversion rate, AOV, repeat purchase, and customer satisfaction consistently.

How ADA Can Help Your Business?

Shoppers don’t abandon because they lack interest. They abandon because the experience gets in their way. We fix the blockers that cost you the most revenue

Slow sites & clunky checkout

Improve Core Web Vitals, payment UX, and form friction

Low conversion & AOV

Better navigation, PDPs, search/merchandising, bundles, and recommendations

Inconsistent journeys across devices & markets

One design system, localised content, and language/currency logic

Limited personalisation

Contextual content and offers based on behaviour, intent, and value

Costly service contacts

Conversational AI handles assist/s upport, order status, and returns at scale

Weak retention

Design loyalty mechanics that actually change behaviour, not just issue points

Our Experience Commerce Solutions

Commerce D2C Platform Builds

Launch or replatform to a composable stack that is fast, flexible, and built to scale

  • Architecture & platform selection (Shopify/Shopify Plus, Salesforce Commerce Cloud, Adobe/Magento, Commercetools, BigCommerce)
  • Headless storefronts, design systems, and reusable components
  • PIM/OMS/ERP, payments, tax, shipping, and fraud integrations
  • Internationalisation (languages, currencies, catalog/price rules, local compliance)
  • Technical SEO foundations, Core Web Vitals optimisation, accessibility (WCAG)
  • Secure, privacy-ready data collection and consent
Customer Experience Design & Optimisation

Design journeys customers love, and prove the impact with experimentation

  • Discovery & research (analytics deep-dive, heuristic audits, user testing, session replay)
  • IA, UX/UI, and content design for home, PLP/PDP, cart, and checkout
  • On-site search & merchandising strategy (rules + ML)
  • Experimentation & CRO: hypothesis backlog, A/B testing, personalisation, incrementality
  • Measurement: CVR, AOV, RPV, funnel drop-off, CLV, NPS/CSAT
Conversational AI

Reduce friction and boost conversion with guided selling and instant support

  • Sales assistants for product advice, fitment, availability, and cross-sell
  • Post-purchase support: order status, returns, warranties, store info
  • Channels: web chat, WhatsApp Business, LINE, Messenger, Instagram, in-app
  • Orchestration & handoff to human agents; analytics and containment reporting
  • Integration with catalog, inventory, CRM/CDP, and order systems
Loyalty

Design loyalty experiences that increase repeat rate and customer lifetime value

  • Program strategy (tiers, earn/burn rules, benefits, member events)
  • Wallets, points, referrals, and vouchers/promo engines
  • Member-only content, offers, and service levels
  • Integration with CDP/CRM for lifecycle journeys and measurement