Experience Commerce

Build immersive, high-converting product

Experience Commerce turns your store into a living product. We design and build fast, intuitive, and personalised D2C and marketplace experiences, then run continuous UX/CRO and conversation design to remove friction at every step. From headless/composable architecture and site speed to conversational AI and loyalty, we connect journey design with data so you lift conversion rate, AOV, repeat purchase, and customer satisfaction consistently.

How ADA Can Help Your Business?

Shoppers don’t abandon because they lack interest. They abandon because the experience gets in their way. We fix the blockers that cost you the most revenue

Slow sites & clunky checkout

Improve Core Web Vitals, payment UX, and form friction

Low conversion & AOV

Better navigation, PDPs, search/merchandising, bundles, and recommendations

Inconsistent journeys across devices & markets

One design system, localised content, and language/currency logic

Limited personalisation

Contextual content and offers based on behaviour, intent, and value

Costly service contacts

Conversational AI handles assist/s upport, order status, and returns at scale

Weak retention

Design loyalty mechanics that actually change behaviour, not just issue points

Our Experience Commerce Solutions

Customer Experience (CX)

Uncover insights, remove friction, and design journeys that turn visitors into high-value customers. We combine qualitative research with analytics evidence to prioritise the biggest value pools, then prototype and test improvements before full build.

  • Discovery workshops & stakeholder alignment
  • Analytics deep-dive, heuristic audits, heatmaps/session replay
  • Surveys & user interviews; personas & jobs-to-be-done
  • Customer journey mapping & service blueprints
  • IA, UX/UI, and content design for home/PLP/PDP/cart/checkout
  • Usability testing, A/B testing roadmap, and hypothesis backlog
  • Measurement framework: CVR, AOV, RPV, funnel drop-off, CLV, NPS/CSAT
Tech Build

Launch a fast, scalable composable stack that supports rapid experimentation and personalisation. We architect for performance, security, and integration so your teams can ship improvements weekly.

  • Solutions architecture & platform selection (Shopify/Plus, SFCC, Adobe/Magento, Commercetools, BigCommerce)
  • Web/App builds, design systems, reusable components
  • System integrations: PIM/OMS/ERP, payments/tax/shipping, on-site search, CDP/CRM, analytics
  • Tech maintenance & DevOps (CI/CD, monitoring, alerts)
  • Privacy-ready data collection, consent, and governance
Commerce

Run day-to-day commerce as a single operating system. We align store ops, service, content, fulfillment, and growth programs (CRO, performance marketing, CRM/loyalty) to shared KPIs so every release moves revenue, margin, and CLV.

  • Store operations: catalog, merchandising, pricing & promo calendars
  • Customer service: conversational AI, agent handoff, SLAs & QA
  • Content at scale: creative automation, localisation, brand governance
  • Fulfillment: stock visibility, OTIF monitoring, returns optimisation
  • Commercial management & CRO: experimentation, personalisation, offer testing
  • Performance marketing & social/marketplace media ops
  • CRM & loyalty: segmentation, lifecycle journeys, points/referrals, measurement