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Transforming End-to-End Digital Commerce

Win the moments that matter across discovery, purchase, and repeat. ADA connects data, AI, experience design, and day-to-day operations into a single growth engine so you increase revenue, expand lifetime value, and reduce acquisition cost. From unifying first-party data and predicting demand to building high-converting D2C stores and scaling marketplaces, we turn fragmented efforts into a measurable, always-on system for growth.

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Intelligent Commerce

Harness AI and data to predict demand, optimise operations, and improve margins.

We build the intelligence layer that powers your commercial decisions. A unified data platform stitches together orders, stock, pricing, traffic, customer behaviour, and fulfilment. On top of that foundation, predictive models forecast demand by SKU and location, recommend optimal pricing and promotions, and balance inventory across channels. Analysts and operators get role-based dashboards and alerts; systems get automated actions pushed into your ERP/OMS, ad platforms, and CRM.

What we deliver:

Data Platform: First-party data unification, identity resolution, governance, real-time activation.
AI-powered Predictive Intelligence: Demand forecasting, price & promo optimisation, assortment & replenishment, propensity & next-best action.
Ecommerce Analytics Services: Full value-chain analytics, merchandising/marketing dashboards, experimentation measurement.

Experience Commerce

Build immersive, high-converting experiences that accelerate growth.

Your store is a living product. We craft D2C experiences that load fast, merchandise smartly, and convert, then evolve them through UX research and continuous CRO. Conversational AI reduces friction at discovery and support, while loyalty frameworks turn one-time buyers into advocates. Everything is instrumented for experimentation so every sprint makes the journey simpler and more valuable.

What we deliver:

Commerce D2C Platform Builds: Headless/composable builds and replatforms, PIM/OMS integrations, localisation and multi-market rollout.
Customer Experience Design & Optimisation: Journey mapping, UX/UI, site speed & accessibility, experimentation and CRO programs.
Conversational AI: Sales and service assistants for acquisition, product guidance, and post-purchase care across chat apps and web.
Loyalty: Program design, wallets, points, personalisation, and analytics to increase repeat rate and customer lifetime value.

Growth Commerce

Scale GMV with AI-powered content, marketplace management, and lifecycle automation.

We turn channels into a coordinated growth machine. Marketplace stores are built and operated with data-driven assortment, pricing, and ad spend. Creative is produced at scale with automation and dynamic formats. Social commerce blends creators, community, and live formats. CRM and marketing automation orchestrate lifecycle journeys—from onboarding to win-back—so every message is timely and relevant. Fulfilment integrations keep promises made in the funnel.

What we deliver:

Marketplace Store Build & Management: Store setup, catalog/ratings, media ops, campaign optimisation, and reporting across platforms.
AI-powered Creative at Scale: Creative automation, modular content, dynamic ads and personalisation for speed and consistency.
Social Commerce: Live shopping, creator strategies, community programs, and shoppable content.
Demand Generation, Activation & CRM Automation: Paid media, SEO/PLA, email/SMS/WhatsApp, segmentation and next-best-action.
Warehousing & Fulfilment: Integrated logistics, inventory visibility, SLA/OTIF monitoring, and returns optimisation.