집
사례 연구

사례 연구

ADA accelerates business growth by leveraging data, consumer insights & analytics

Award-winning
CDP
Consumer Insights
Malaysia
Performance Marketing
Marketing

Learn what Yoodo has achieved & became an award-winning telco provider with ADA's performance marketing, consumer insights, and data analytics. Find out here.

Established in January 2018, Yoodo revolutionized the Malaysian telecom industry as the nation's first and sole fully digital telco provider. Offering users complete control over their plans, allowing customization of data, voice, and SMS quotas, Yoodo faced a competitive landscape dominated by traditional industry giants and consumer fatigue. However, this complex scenario presented both challenges and opportunities for the brand, leveraging its dual advantage of robust telco expertise coupled with a disruptive edge, rendering them highly adaptable in the market.

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Strategy

ADA spearheaded a pioneering acquisition model, ensuring zero media risk for Yoodo, with clients only incurring charges upon successful user acquisition. Leveraging ADA's proprietary DMP, XACT, we honed in on the young, urban demographic with a digital and lifestyle inclination. Through meticulous data analysis, we identified five distinct personas aligning with Yoodo's brand ethos: Gamers, Tech Enthusiasts, Entertainment Lovers, International Travellers, and Sports Fans. Customized content was meticulously crafted, tailoring messaging, visuals, and platform placement to resonate with each persona.

Results

The strategic implementation yielded remarkable results, with 6,600 monthly activations attributed to retargeting initiatives. Monthly activations surged by an impressive 112%, underscoring the campaign's resounding success. Furthermore, achieving a 5% install-to-activate ratio demonstrated the effectiveness of the tailored approach in driving user engagement and conversions.

Awards

  • Gold in Excellence in eSports Marketing category at Marketing Excellence Awards 2021
  • Gold in Most Effective Use - e-Sports Marketing category at Marketing Interactive MARKies 2021

  • Gold in Most Creative Use - e-Sports Marketing category at Marketing Interactive MARKies 2021

  • Gold in Best Marketing Discipline Campaign category at Marketing Interactive MARKies 2021

  • Gold in Government, Utility & Services category at Marketing Interactive MARKies 2021

 

 

6600

monthly activations

112%

growth in monthly activations

5%

of install-to-activate ratio

~200 increase
Increase in Revenues

내용물

Case Studies

ADA accelerates business growth by leveraging data, consumer insights & analytics

Award-winning
CDP
Consumer Insights
Malaysia
Performance Marketing
Marketing

The Challenge

M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.

What we have achieved

~200 increase
Increase in Revenues

Established in January 2018, Yoodo revolutionized the Malaysian telecom industry as the nation's first and sole fully digital telco provider. Offering users complete control over their plans, allowing customization of data, voice, and SMS quotas, Yoodo faced a competitive landscape dominated by traditional industry giants and consumer fatigue. However, this complex scenario presented both challenges and opportunities for the brand, leveraging its dual advantage of robust telco expertise coupled with a disruptive edge, rendering them highly adaptable in the market.

{{stats-component}}

Strategy

ADA spearheaded a pioneering acquisition model, ensuring zero media risk for Yoodo, with clients only incurring charges upon successful user acquisition. Leveraging ADA's proprietary DMP, XACT, we honed in on the young, urban demographic with a digital and lifestyle inclination. Through meticulous data analysis, we identified five distinct personas aligning with Yoodo's brand ethos: Gamers, Tech Enthusiasts, Entertainment Lovers, International Travellers, and Sports Fans. Customized content was meticulously crafted, tailoring messaging, visuals, and platform placement to resonate with each persona.

Results

The strategic implementation yielded remarkable results, with 6,600 monthly activations attributed to retargeting initiatives. Monthly activations surged by an impressive 112%, underscoring the campaign's resounding success. Furthermore, achieving a 5% install-to-activate ratio demonstrated the effectiveness of the tailored approach in driving user engagement and conversions.

Awards

  • Gold in Excellence in eSports Marketing category at Marketing Excellence Awards 2021
  • Gold in Most Effective Use - e-Sports Marketing category at Marketing Interactive MARKies 2021

  • Gold in Most Creative Use - e-Sports Marketing category at Marketing Interactive MARKies 2021

  • Gold in Best Marketing Discipline Campaign category at Marketing Interactive MARKies 2021

  • Gold in Government, Utility & Services category at Marketing Interactive MARKies 2021

 

 

6600

monthly activations

112%

growth in monthly activations

5%

of install-to-activate ratio

Contents

관련 사례 연구

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Driving Conversions in Taiwan: How Japan Rail Club Optimised Performance with Meta Advantage+ and Creators

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How OCBC MyOwn Account Turned a Regulatory Roadblock Into 33% More Conversions With a Mobile-First, Parent-Powered Strategy

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How OCBC Securities Achieved 706% More Conversions with an Insight-Led, AI-Optimized Full-Funnel Strategy

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How POKKA First Drip Captured Working Adults and Boosted Brand Awareness Through a Targeted Digital Strategy

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We achieved victory with an outcome-based model for TMRW by UOB's through 35% weekly surge in new user acquisition

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We increased client’s sales ROI with Customer 360 Dashboard

Related case studies

Browse our work
Award-winning

Driving Conversions in Taiwan: How Japan Rail Club Optimised Performance with Meta Advantage+ and Creators

Award-winning

How OCBC MyOwn Account Turned a Regulatory Roadblock Into 33% More Conversions With a Mobile-First, Parent-Powered Strategy

Award-winning

How OCBC Securities Achieved 706% More Conversions with an Insight-Led, AI-Optimized Full-Funnel Strategy

Award-winning

How POKKA First Drip Captured Working Adults and Boosted Brand Awareness Through a Targeted Digital Strategy

Award-winning

We achieved victory with an outcome-based model for TMRW by UOB's through 35% weekly surge in new user acquisition

Award-winning

We increased client’s sales ROI with Customer 360 Dashboard

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