Data Analytics & Strategy | Data & AI

We help customers align technical use cases with business objectives, backed by industry experience across descriptive, diagnostic, predictive, and prescriptive analytics. In practice, this means we collaborate with your stakeholders to identify high-impact analytics use cases (e.g. improving supply chain efficiency or personalizing marketing) and ensure they tie to clear business KPIs. Our team defines success metrics for each initiative and uses an iterative development approach, enabling your business to prove value and ROI at each step of the journey. By focusing on quick wins and scalability, we build executive buy-in and momentum for data-driven transformation. In short, our data consulting services provide the strategic roadmap and governance structure for an end-to-end data strategy that is tailored to your enterprise’s goals.

Effective data strategy isn’t just about internal data, it’s also about understanding your customers. ADA offers unparalleled audience insight capabilities through the first in-region, largest mobile-first dataset of 400 million unique consumer profiles, plus 1 million places of interest and 1 million unique mobile apps tracked. We leverage this rich external data to uncover targeted personas and behavior patterns in your market. Using our proprietary data (which is privacy-compliant and continually updated), we help you define granular customer segments based on demographics, psychographics, location, and digital behavior. These insights are delivered via tailored dashboards that make it easy to visualize and explore your audience segments. Furthermore, we can integrate these insights with your social media and advertising platforms for highly accurate targeting and improved conversion rates. By combining your first-party data with ADA’s vast regional data assets, you gain a 360-degree view of your customers, enabling more effective marketing, product personalization, and customer experience strategies.

ADA’s data strategy solutions also include data provisioning and enrichment services to expand the value of your existing data. We help you hydrate your first-party customer data with additional attributes and external data signals. For example, we can enrich your customer records with new insights on psychographic behavior, demographic details, interests, and even mobility patterns (where allowed and relevant). By expanding your pool of addressable consumers and appending these richer attributes, you unlock actionable intelligence that wasn’t visible from your data alone. Enriched data enables precision targeting, such as identifying high-value customer micro-segments, and supports more sophisticated market strategies that elevate engagement to new heights. In essence, our enrichment services transform disparate data points into a unified, insight-rich asset. We also advise on data management best practices (quality, integration, compliance) so that your global data and analytics foundation remains robust as it grows. The result is a single source of truth about your customers and operations, empowering teams across your enterprise to make informed, data-backed decisions.

When it comes to advanced analytics and AI, ADA provides end-to-end implementation support, from building analytical models to deploying enterprise-grade solutions. We help organizations accelerate the delivery of data-led business impact by leveraging our full stack of data science and machine learning expertise. This includes developing custom dashboards and CXO-level reports for real-time performance tracking, as well as building AI-driven engines such as recommendation systems and predictive models. Our Data & AI team has proven experience with cutting-edge technologies, including large language models (LLMs), computer vision, and generative AI (GenAI), which we incorporate into solutions where they drive value. For example, we might deploy an LLM-powered conversational analytics tool to help non-technical users query data, or a computer vision model to automate quality inspection from images. All our solutions are developed with enterprise IT standards in mind: we ensure proper data governance and security frameworks underpin every project, so insights can be democratized across departments in a controlled, compliant manner. From proof-of-concept to production rollout, ADA’s enterprise analytics services equip your organization with AI-powered insights that drive strategic decision-making at every level.