{{stats-component}}

Problem Statement

OCBC needed to launch the Nyala Card effectively in a saturated digital banking market in Indonesia, ensuring high visibility and user engagement.

Insights

OCBC targeted shoppers, foodies,discount seekers, tech enthusiasts, travelers, and fashionistas—key personas of a widely sought after generation accustomed to consuming bite-sized content on platforms like TikTok .

Strategy

ADA implemented an omnichannel digital campaign targeting Meta, TikTok, YouTube, Google GDN, Grab, and Gojek. The strategy included tailored ad formats, creative storytelling, and interactive content to engage users. The campaign was monitored and optimised daily for performance

Execution

•Meta: Reach & Frequency BLScampaign using one creative for both NYALA Cards.

•TikTok: Top View, Reach &Frequency, and In-Feed Ads Auction for maximum visibility.

•YouTube: Bumper and Skippable CPMformats with three creatives targeting lifestyle, shoppers, travelers, andparents.

•Google GDN: Separate campaignsfor Debit Card and Credit Card with targeted audiences.

•Grab and Gojek: Combined home page banners,notification center blasts, and push notifications for extensive reach.

‍

‍

‍