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Case Studies

We executed targeted marketing automation, tripled voucher redemption rates, and enhanced customer engagement for OWNDAYS

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ADA enhanced OWNDAYS' post-purchase CRM with personalized messaging and marketing automation, increasing customer engagement and retention in stores.

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Problem Statement

OWNDAYS needed to improve customer retention and engagement in a rapidly evolving retail landscape post-pandemic.

Insights

OWNDAYS identified critical gaps in the customer journey, particularly in transitioning from purchase to post-purchase CRM and personalised messaging. The campaign aimed to increase the engagement rates and return customers to physical stores.

Strategy

ADA developed a comprehensive strategy to enhance customer experience with marketing automation, mapping an ideal contact strategy, integrating customer data, and optimising engagement through A/B testing.

Execution

•Sent personalised birthday vouchers followed by urgency-focused follow-up emails.

•Crafted curiosity-inducing subject lines to boost email open and click rates.

•Automation Journey: Deployed re-engagement materials and A/B tested content with strategically timed communication leading up to voucher expiration.

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~200 increase
Increase in Revenues

Contents

Case Studies

We executed targeted marketing automation, tripled voucher redemption rates, and enhanced customer engagement for OWNDAYS

No items found.

The Challenge

M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.

What we have achieved

~200 increase
Increase in Revenues

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Problem Statement

OWNDAYS needed to improve customer retention and engagement in a rapidly evolving retail landscape post-pandemic.

Insights

OWNDAYS identified critical gaps in the customer journey, particularly in transitioning from purchase to post-purchase CRM and personalised messaging. The campaign aimed to increase the engagement rates and return customers to physical stores.

Strategy

ADA developed a comprehensive strategy to enhance customer experience with marketing automation, mapping an ideal contact strategy, integrating customer data, and optimising engagement through A/B testing.

Execution

•Sent personalised birthday vouchers followed by urgency-focused follow-up emails.

•Crafted curiosity-inducing subject lines to boost email open and click rates.

•Automation Journey: Deployed re-engagement materials and A/B tested content with strategically timed communication leading up to voucher expiration.

‍

‍

Contents

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