ADA's CDP boosts Korean automotive leader's strategies
The Results
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The Execution
The client is a Korean subsidiary of a leading Japanese automotive conglomerate who wants to optimise sales and marketing in through data-driven strategies.
First, we launched a campaign to capture showroom visits offline customer data and then implemented customer data platform (CDP) to unify all the data with segmentation, machine learning, and advanced analytics. Then, we implemented a dashboard which connects online and offline data showed the client a 360-degree customer view.
This enabled the client to gain deeper insights into customer journey, to launch personalized customer engagement and marketing campaigns, and ultimately, maximizing sales.
The Approach
The workflow proposed and implemented for the client to solve siloed offline and online data through Customer Data Platform (CDP)
The campaign launched to capture showroom visits customer data through a reward system
▼ Complexity
Improved visibility on customer offline and online data
▲ Efficiency
Enabled data-driven marketing strategies for targeted and personalized campaigns to high intent customers
▲ Sales
Improved sales strategy through 360 customer insights