We helped a global automotive leader optimise sales and marketing with CDP implementation

The client needed a way to capture first-party customer data from showroom visitors, where most interactions were happening offline and insights were fragmented across channels. Without a unified view of customer behaviour, it was difficult to:

• Identify high-intent visitors and understand their purchase journey

• Connect showroom activity with digital engagement data

• Run targeted, personalised campaigns based on real customer signals

• Optimise sales strategies across locations and teams

As a result, marketing and sales efforts lacked the visibility needed to convert interest into measurable revenue and build long-term customer relationships.

The client is a Korean subsidiary of a leading Japanese automotive conglomerate who wants to optimise sales and marketing in through data-driven strategies.

First, we launched a campaign to capture showroom visits offline customer data and then implemented customer data platform (CDP) to unify all the data with segmentation, machine learning, and advanced analytics. Then, we implemented a dashboard which connects online and offline data showed the client a 360-degree customer view.

This enabled the client to gain deeper insights into customer journey, to launch personalized customer engagement and marketing campaigns, and ultimately, maximizing sales.

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