Case Studies

We helped a leading retail brand grow revenue and increase customer retention by implementing a ML-driven Customer Lifetime Value model

Data & AI

Data Analytics

India

Retail

ADA's ML-driven CLV model cuts churn by 8% and lifts CLV-based revenue by 20% for a leading retail brand

The Results

‍

The Execution

The client faced a challenge with the lack of predictive insights into customer spending, leading to uncertainties in strategic decisions, and inefficient customer segmentation, causing suboptimal retention strategies and marketing inefficiencies.

ADA helped to implement a machine learning-driven Customer Lifetime Value (CLV) model, intricately forecasting customer spend and churn, which, alongside Salesforce integration, enhanced targeted marketing efforts and enabled data-driven decision-making to significantly improve customer retention and sales outcomes.

The new model resulted in an 8% reduction in churn rates, a 20% increase in revenue from CLV-based marketing campaigns, and a 17% boost in customer retention through personalized incentives.

8%

Reduction in Churn Rate

17%

Increase in Customer Retention

20%

Growth in Revenue

~200 increase

Increase in Revenues

Case Studies

We helped a leading retail brand grow revenue and increase customer retention by implementing a ML-driven Customer Lifetime Value model

Data & AI

Data Analytics

India

Retail

The Challenge

M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.

What we have achieved

~200 increase

Increase in Revenues

The Results

‍

The Execution

The new model resulted in an 8% reduction in churn rates, a 20% increase in revenue from CLV-based marketing campaigns, and a 17% boost in customer retention through personalized incentives.

8%

Reduction in Churn Rate

17%

Increase in Customer Retention

20%

Growth in Revenue

Case Studies

We helped a leading retail brand grow revenue and increase customer retention by implementing a ML-driven Customer Lifetime Value model

The Results

The Execution

8%

17%

20%

Contents

Case Studies

We helped a leading retail brand grow revenue and increase customer retention by implementing a ML-driven Customer Lifetime Value model

Case Studies

We helped a leading retail brand grow revenue and increase customer retention by implementing a ML-driven Customer Lifetime Value model

The Challenge

What we have achieved

The Results

The Execution

8%

17%

20%

Contents

ADA Conversational AI

Your Growth Engine, Powered by Business Messaging and AI

Related case studies

13% GMV Growth & 20 Man-Hours Saved: A Data Transformation Case Study

We achieved victory with an outcome-based model for TMRW by UOB's through 35% weekly surge in new user acquisition

We helped a leading Food Delivery and Q-Commerce brand monetize brand insights

We helped a leading Food Delivery and Quick Commerce brand revise their Standard Operating Procedures (SOP) to improve their NPS and reduce partner attrition rate

We helped a leading Food Delivery and Quick Commerce brand expand business and increase orders

We helped leading Food Delivery and Quick Commerce brand improve the delivery executive’s retention

Related case studies

13% GMV Growth & 20 Man-Hours Saved: A Data Transformation Case Study

We achieved victory with an outcome-based model for TMRW by UOB's through 35% weekly surge in new user acquisition

We helped a leading Food Delivery and Q-Commerce brand monetize brand insights

We helped a leading Food Delivery and Quick Commerce brand revise their Standard Operating Procedures (SOP) to improve their NPS and reduce partner attrition rate

We helped a leading Food Delivery and Quick Commerce brand expand business and increase orders

We helped leading Food Delivery and Quick Commerce brand improve the delivery executive’s retention

Ready to Transform Your Customer Conversations?

Ready to turn data into your competitive edge?

Case Studies

We helped a leading retail brand grow revenue and increase customer retention by implementing a ML-driven Customer Lifetime Value model

The Results

The Execution

8%

17%

20%

Contents

Case Studies

We helped a leading retail brand grow revenue and increase customer retention by implementing a ML-driven Customer Lifetime Value model

Case Studies

We helped a leading retail brand grow revenue and increase customer retention by implementing a ML-driven Customer Lifetime Value model

The Challenge

What we have achieved

The Results

The Execution

8%

17%

20%

Contents

ADA Conversational AI

Your Growth Engine, Powered by Business Messaging and AI

Related case studies

13% GMV Growth & 20 Man-Hours Saved: A Data Transformation Case Study

We achieved victory with an outcome-based model for TMRW by UOB's through 35% weekly surge in new user acquisition

We helped a leading Food Delivery and Q-Commerce brand monetize brand insights​

We helped a leading Food Delivery and Quick Commerce brand revise their Standard Operating Procedures (SOP) to improve their NPS and reduce partner attrition rate

We helped a leading Food Delivery and Quick Commerce brand expand business and increase orders

We helped leading Food Delivery and Quick Commerce brand improve the delivery executive’s retention

Related case studies

13% GMV Growth & 20 Man-Hours Saved: A Data Transformation Case Study

We achieved victory with an outcome-based model for TMRW by UOB's through 35% weekly surge in new user acquisition

We helped a leading Food Delivery and Q-Commerce brand monetize brand insights​

We helped a leading Food Delivery and Quick Commerce brand revise their Standard Operating Procedures (SOP) to improve their NPS and reduce partner attrition rate

We helped a leading Food Delivery and Quick Commerce brand expand business and increase orders

We helped leading Food Delivery and Quick Commerce brand improve the delivery executive’s retention

Ready to Transform Your Customer Conversations?

Ready to turn data into your competitive edge?

We helped a leading Food Delivery and Q-Commerce brand monetize brand insights

We helped a leading Food Delivery and Q-Commerce brand monetize brand insights