​The Results​

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The Execution

Users were dissatisfied with the excessive number of ads, which led to a decline in the app's rating to 2.8. The challenge was to improve the viewer experience without compromising ad revenue, critical for the AVOD model.​​

ADA helped to maintain its AVOD revenue without reducing ad frequency by strategically repositioning ads within its content and altering set structures to improve user perception, an approach validated by A/B testing that enhanced user engagement metrics.​

Following the implementation of these strategies, the client experienced a substantial increase in CCR to 75%, aligning with industry benchmarks. This improvement contributed to more effective content planning and a better return on investment for the platform.​

The restructured ad approach resulted in a 12% increase in both video views and playing time per user. The app's rating significantly improved from 2.8 to 4.0, indicating a successful enhancement in user experience and perception.​

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