Case Studies
We helped a leading streaming service provider increase video views by boosting push notification campaign efficiency
Discover how ADA boosted video views and playtime by 10%, elevated ROI by 30%, and reduced campaign costs with segmentation, targeting, and A/B testing.
The Results
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The Execution
The client faced challenges with low conversion rates from push notifications, impacting the effectiveness of their marketing campaigns, thus the marketing team lacked an optimized framework for push notification campaigns
ADA helped to refine its push notification strategy by segmenting users into tailored cohorts based on detailed content engagement patterns, selectively targeting those with higher predicted responsiveness, particularly for new releases. This approach, validated through A/B testing, allowed for more cost-effective campaigns and improved the precision of user targeting.
The client’s targeted push notification strategy led to a 10% boost in viewer engagement, a 30% increase in campaign ROI, and doubled conversion rates, showcasing a substantial uplift in marketing performance.
The Approach
10%
Increase in video views and playing time
30%
Increase in ROI for push notification campaigns
1.5 to 3.5
Conversion rate on push notifications
~200 increase
Increase in Revenues
Case Studies
We helped a leading streaming service provider increase video views by boosting push notification campaign efficiency
The Challenge
M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.
What we have achieved
~200 increase
Increase in Revenues
The Results
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The Execution
The client faced challenges with low conversion rates from push notifications, impacting the effectiveness of their marketing campaigns, thus the marketing team lacked an optimized framework for push notification campaigns
ADA helped to refine its push notification strategy by segmenting users into tailored cohorts based on detailed content engagement patterns, selectively targeting those with higher predicted responsiveness, particularly for new releases. This approach, validated through A/B testing, allowed for more cost-effective campaigns and improved the precision of user targeting.
The client’s targeted push notification strategy led to a 10% boost in viewer engagement, a 30% increase in campaign ROI, and doubled conversion rates, showcasing a substantial uplift in marketing performance.
The Approach
10%
Increase in video views and playing time
30%
Increase in ROI for push notification campaigns
1.5 to 3.5
Conversion rate on push notifications
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