Case Studies

We significantly increased ad recall and engagement through a social takeover campaign for GCash

Creative

ADA helped GCash combat fraud with the #GSafeTayo campaign, enhancing trust and educating users through targeted content across Meta, YouTube, and TikTok.

Problem Statement

As a leading eWallet in the Philippines, GCash faced increased fraud attempts in the digital wallet arena. Competing with other digital wallets, GCash aimed to solidify its position as the trusted eWallet brand amidst a surge in digital transactions and fraud attempts, particularly in logistics, telecoms, and gambling sectors.

Strategy

ADA crafted the #GSafeTayocampaign to boost brand trust and empower users against scammers. Using audience profiling, ADA targeted vulnerable users with personalised content to raise awareness and educate them on preventing fraud.

Execution

•Strategic Channel Execution:Deployed across Meta, YouTube, and TikTok to maximise reach and engagement.

•Tailored Content: Customised prevention tips, educational skits, and branded content to each platform.

•Real-Time Optimisation: Conducted brand lift studies on all platforms for continuous campaign optimisation

‍

94%

penetration,reaching 76M audiences with a 7x frequency on Meta

122M

impressions,56M views, and a +3.9% increase in ad recall on YouTube

43M

video views, 17M reachpenetration (131%), +4.1% ad recall, and +3.5% attitude lift onTikTok

‍

~200 increase

Increase in Revenues

Case Studies

We significantly increased ad recall and engagement through a social takeover campaign for GCash

Creative

The Challenge

M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.

What we have achieved

~200 increase

Increase in Revenues

Problem Statement

Strategy

Execution

•Strategic Channel Execution:Deployed across Meta, YouTube, and TikTok to maximise reach and engagement.

•Tailored Content: Customised prevention tips, educational skits, and branded content to each platform.

•Real-Time Optimisation: Conducted brand lift studies on all platforms for continuous campaign optimisation

‍

94%

penetration,reaching 76M audiences with a 7x frequency on Meta

122M

impressions,56M views, and a +3.9% increase in ad recall on YouTube

43M

video views, 17M reachpenetration (131%), +4.1% ad recall, and +3.5% attitude lift onTikTok

‍

Case Studies

We significantly increased ad recall and engagement through a social takeover campaign for GCash

Problem Statement

Strategy

Execution

94%

122M

43M

Contents

Case Studies

We significantly increased ad recall and engagement through a social takeover campaign for GCash

Case Studies

We significantly increased ad recall and engagement through a social takeover campaign for GCash

The Challenge

What we have achieved

Problem Statement

Strategy

Execution

94%

122M

43M

Contents

ADA Conversational AI

Your Growth Engine, Powered by Business Messaging and AI

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