집
사례 연구

사례 연구

Acquiring high-value users for Tokocrypto with predictive analysis and lowering customer acquisition costs

Award-winning
Consumer Insights
Indonesia
Marketing
Website & App
Data & AI

Discover how Tokocrypto leverages ADA predictive analysis to reduce customer acquisition costs and target high-value customers, driving efficiency and growth.

As the crypto industry experienced a global boom in late 2021, Tokocrypto, an Indonesian-based crypto trading app, faced the challenge of sustaining growth amid increased market volatility in early 2022. To tackle our goals, we focused on the following:

     
  • Not just the number of new users but also those who successfully completed registration and nurtured them to KYC completion, i.e., CRO (Conversion Rate Optimisation) tactics 
    •  
  • Not just the number of trading users but also the number of users completing registration and KYC steps in the journey, i.e., cross-sellability 
    •  
  •  Not just cost per download but also driving down the Customer Acquisitions Cost (CAC) 

{{stats-component}}

Strategy

‍The strategy began with targeting a broad audience and refining actions based on gathered insights. Additional factors like offline and online behavior were considered, focusing on a mid to high affluence demographic in Jakarta and Java. Customized creatives were produced to align with specific audience segments, and programmatic affiliate channels were utilized to build look-a-like audiences. Predictive analysis models, behavior-based targeting, and device-based targeting were employed for optimization.

Results

     
  • Over 43% of the users who completed the KYC immediately started trading

    •  
  • More than 200% reduction in CAC against the benchmark, and 50% lower than the set target

    •  
  • Optimisation of funnel conversion rates resulted in over 148% growth

    •  
  • 'Install to Registration’ conversion rate was maintained at 14%

    •  
  • The conversion rate of ‘registration to users’ completing KYC grew to 55%

    •  
  • Over 31% growth in Monthly Active Users 

 

Awards

     
  • Silver in Excellence in Data-Driven Marketing & Consumer Insights category at Marketing Excellence Awards 2022

    •  
  • Gold in Excellence in Mobile Marketing category at Marketing Excellence Awards 2022

 

>200%

reduction in CAC against benchmark

>31%

growth in Monthly Active Users

148%

growth in funnel conversion rates

‍

~200 increase
Increase in Revenues

내용물

Case Studies

Acquiring high-value users for Tokocrypto with predictive analysis and lowering customer acquisition costs

Award-winning
Consumer Insights
Indonesia
Marketing
Website & App
Data & AI

The Challenge

M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.

What we have achieved

~200 increase
Increase in Revenues

As the crypto industry experienced a global boom in late 2021, Tokocrypto, an Indonesian-based crypto trading app, faced the challenge of sustaining growth amid increased market volatility in early 2022. To tackle our goals, we focused on the following:

     
  • Not just the number of new users but also those who successfully completed registration and nurtured them to KYC completion, i.e., CRO (Conversion Rate Optimisation) tactics 
    •  
  • Not just the number of trading users but also the number of users completing registration and KYC steps in the journey, i.e., cross-sellability 
    •  
  •  Not just cost per download but also driving down the Customer Acquisitions Cost (CAC) 

{{stats-component}}

Strategy

‍The strategy began with targeting a broad audience and refining actions based on gathered insights. Additional factors like offline and online behavior were considered, focusing on a mid to high affluence demographic in Jakarta and Java. Customized creatives were produced to align with specific audience segments, and programmatic affiliate channels were utilized to build look-a-like audiences. Predictive analysis models, behavior-based targeting, and device-based targeting were employed for optimization.

Results

     
  • Over 43% of the users who completed the KYC immediately started trading

    •  
  • More than 200% reduction in CAC against the benchmark, and 50% lower than the set target

    •  
  • Optimisation of funnel conversion rates resulted in over 148% growth

    •  
  • 'Install to Registration’ conversion rate was maintained at 14%

    •  
  • The conversion rate of ‘registration to users’ completing KYC grew to 55%

    •  
  • Over 31% growth in Monthly Active Users 

 

Awards

     
  • Silver in Excellence in Data-Driven Marketing & Consumer Insights category at Marketing Excellence Awards 2022

    •  
  • Gold in Excellence in Mobile Marketing category at Marketing Excellence Awards 2022

 

>200%

reduction in CAC against benchmark

>31%

growth in Monthly Active Users

148%

growth in funnel conversion rates

‍

Contents

관련 사례 연구

우리 작품 찾아보기
수상 경력이 있는

Driving Conversions in Taiwan: How Japan Rail Club Optimised Performance with Meta Advantage+ and Creators

수상 경력이 있는

How OCBC MyOwn Account Turned a Regulatory Roadblock Into 33% More Conversions With a Mobile-First, Parent-Powered Strategy

수상 경력이 있는

How OCBC Securities Achieved 706% More Conversions with an Insight-Led, AI-Optimized Full-Funnel Strategy

수상 경력이 있는

How POKKA First Drip Captured Working Adults and Boosted Brand Awareness Through a Targeted Digital Strategy

수상 경력이 있는

다국적 석유 및 가스 회사의 SMS 위치 기반 광고를 통해 일주일에 180,000명 이상의 고객 참여

수상 경력이 있는

We achieved victory with an outcome-based model for TMRW by UOB's through 35% weekly surge in new user acquisition

Related case studies

Browse our work
Award-winning

Driving Conversions in Taiwan: How Japan Rail Club Optimised Performance with Meta Advantage+ and Creators

Award-winning

How OCBC MyOwn Account Turned a Regulatory Roadblock Into 33% More Conversions With a Mobile-First, Parent-Powered Strategy

Award-winning

How OCBC Securities Achieved 706% More Conversions with an Insight-Led, AI-Optimized Full-Funnel Strategy

Award-winning

How POKKA First Drip Captured Working Adults and Boosted Brand Awareness Through a Targeted Digital Strategy

Award-winning

다국적 석유 및 가스 회사의 SMS 위치 기반 광고를 통해 일주일에 180,000명 이상의 고객 참여

Award-winning

We achieved victory with an outcome-based model for TMRW by UOB's through 35% weekly surge in new user acquisition

Ready to Transform Your Customer Conversations?

Book a personalised demo and see how ADA's Conversational AI can drive growth for your industry.

고객 성공을 위한 디지털 혁신 파트너가 되겠습니다

문의