집
사례 연구

사례 연구

ADA elevates Boost’s brand growth with business & consumer insights

Award-winning
CDP
Consumer Insights
Creative
Malaysia
Website & App
Marketing
Data & AI

Boost가 Audience Insights 도구를 활용하여 신규 사용자를 12배 늘리고 주간 거래를 늘리는 방법을 알아보세요.

As the COVID-19 pandemic struck, eWallet adoption skyrocketed in Malaysia. With businesses shuttered and the government advocating for digital transactions, Boost found itself in a fiercely competitive landscape. To stay relevant, Boost embarked on a multifaceted mission:

  • Engage and retain their existing user base
  • Acquire new users
  • Drive Gross Transaction Value (GTV)
  • Facilitate the shift of MSMEs online

Strategy

1. Derive insights from XACT, ADA’s proprietary data DMP

We managed to identify specific B40 COVID-19 crisis personas and worked towards meeting their needs. These personas were: Adaptive Shoppers, The Bored Homebody, The Health Nut, and The WFH Professional.

2. Using GWI (Audience Insight Tools)

We found that endorsements by celebrities are 1.5 times more likely to persuade our users to use our brands. This insight was central to our idea of getting KOLs to promote the brand and engage with our users.

The Results

{{stats-component}}

 

"Our strategic partnership with ADA not only drove impressive user growth but also rekindled engagement with our existing audience."

12x growth

in new users

68% increase

in re-engaging lapsed users

2x increase

in weekly transactions

‍

~200 increase
Increase in Revenues

내용물

Case Studies

ADA elevates Boost’s brand growth with business & consumer insights

Award-winning
CDP
Consumer Insights
Creative
Malaysia
Website & App
Marketing
Data & AI

The Challenge

M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.

What we have achieved

~200 increase
Increase in Revenues

As the COVID-19 pandemic struck, eWallet adoption skyrocketed in Malaysia. With businesses shuttered and the government advocating for digital transactions, Boost found itself in a fiercely competitive landscape. To stay relevant, Boost embarked on a multifaceted mission:

  • Engage and retain their existing user base
  • Acquire new users
  • Drive Gross Transaction Value (GTV)
  • Facilitate the shift of MSMEs online

Strategy

1. Derive insights from XACT, ADA’s proprietary data DMP

We managed to identify specific B40 COVID-19 crisis personas and worked towards meeting their needs. These personas were: Adaptive Shoppers, The Bored Homebody, The Health Nut, and The WFH Professional.

2. Using GWI (Audience Insight Tools)

We found that endorsements by celebrities are 1.5 times more likely to persuade our users to use our brands. This insight was central to our idea of getting KOLs to promote the brand and engage with our users.

The Results

{{stats-component}}

 

"Our strategic partnership with ADA not only drove impressive user growth but also rekindled engagement with our existing audience."

12x growth

in new users

68% increase

in re-engaging lapsed users

2x increase

in weekly transactions

‍

Contents

관련 사례 연구

우리 작품 찾아보기
수상 경력이 있는

How a Multi-Brand Auto Dealer Drove 182% More Leads with TikTok and Conversational Lead Ads

수상 경력이 있는

Driving Conversions in Taiwan: How Japan Rail Club Optimised Performance with Meta Advantage+ and Creators

수상 경력이 있는

How OCBC MyOwn Account Turned a Regulatory Roadblock Into 33% More Conversions With a Mobile-First, Parent-Powered Strategy

수상 경력이 있는

How OCBC Securities Achieved 706% More Conversions with an Insight-Led, AI-Optimized Full-Funnel Strategy

수상 경력이 있는

How POKKA First Drip Captured Working Adults and Boosted Brand Awareness Through a Targeted Digital Strategy

수상 경력이 있는

We achieved victory with an outcome-based model for TMRW by UOB's through 35% weekly surge in new user acquisition

Related case studies

Browse our work
Award-winning

How a Multi-Brand Auto Dealer Drove 182% More Leads with TikTok and Conversational Lead Ads

Award-winning

Driving Conversions in Taiwan: How Japan Rail Club Optimised Performance with Meta Advantage+ and Creators

Award-winning

How OCBC MyOwn Account Turned a Regulatory Roadblock Into 33% More Conversions With a Mobile-First, Parent-Powered Strategy

Award-winning

How OCBC Securities Achieved 706% More Conversions with an Insight-Led, AI-Optimized Full-Funnel Strategy

Award-winning

How POKKA First Drip Captured Working Adults and Boosted Brand Awareness Through a Targeted Digital Strategy

Award-winning

We achieved victory with an outcome-based model for TMRW by UOB's through 35% weekly surge in new user acquisition

Ready to Transform Your Customer Conversations?

Book a personalised demo and see how ADA's Conversational AI can drive growth for your industry.

고객 성공을 위한 디지털 혁신 파트너가 되겠습니다

문의