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ADA elevates Boost’s brand growth with business & consumer insights
Find out how Boost utilises Audience Insights Tools to grow its new users by 12 times and increase weekly transactions.
"Our strategic partnership with ADA not only drove impressive user growth but also rekindled engagement with our existing audience."
12x growth
in new users
68% increase
in re-engaging lapsed users
2x increase
in weekly transactions
~200 increase
Increase in Revenues
Case Studies
ADA elevates Boost’s brand growth with business & consumer insights
The Challenge
M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.
What we have achieved
~200 increase
Increase in Revenues
"Our strategic partnership with ADA not only drove impressive user growth but also rekindled engagement with our existing audience."
12x growth
in new users
68% increase
in re-engaging lapsed users
2x increase
in weekly transactions
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