ADA hosted "WhatsApp, Generative AI & Beyond" in Dhaka, uniting marketing leaders from various industries to explore WhatsApp Business Messaging and Generative AI strategies.
Dhaka, Bangladesh - July 18, 2024 - ADA, a leader in digital and data-driven business transformation across Asia, hosted an event "WhatsApp, Generative AI & Beyond" in their office in Dhaka, Bangladesh. The event brought together marketing leaders in Bangladesh from FMCG, Finance, Retail, Real Estate and Automotive industries to explore the strategies and solutions for leveraging WhatsApp Business Messaging and the potential of Generative AI to revolutionise marketing campaigns.
The event featured a keynote address by Eshwaran Veerabahu, Business Messaging Senior Product Manager from ADA Asia. Eshwaran delved into the latest trends and strategies for leveraging WhatsApp Business Messaging to drive customer engagement, growth and ROAS. Attendees also gained insights into the potential of Generative AI and new-age chatbots to unlock dynamic possibilities for businesses. Participants also got a sneak peak into the CoPilot for Conversational AI that ADA launched earlier this year. Sanjini Munaweera, Regional Head, South Asia at ADA, welcomed the participants and shared her commitment of fostering knowledge-sharing and industry collaboration in the digital space.
Additionally, Reaz Uddin Khan, Head of Growth, ADA Bangladesh highlighted how WhatsApp can transform the sales funnel and customer experience for brands. Muhammad Muhtasim Jawad, Pre-Sales Solutions Lead, ADA, shared successful real case studies from across South Asia showcasing the power of WhatsApp Business Messaging.
ADA, a leading and trusted WhatsApp Business Solution Provider (BSP) in the Asia Pacific region, has recently soft-launched Generative AI in the Bangladeshi market. This event served as an interactive platform to build awareness and educate businesses on how they can leverage ADA's end-to-end solution suite to transform their marketing efforts. Demonstrating their commitment to empowering businesses, Fatema Khanam, Sales & Partnership Manager, ADA Bangladesh has informed us that the data & AI company is set to host more interactive sessions following the success of this insightful event.
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About ADA
ADA offers a comprehensive suite of services that empower enterprises and brands to bolster digital marketing, sales transformation, and data transformation across Asia. The company has a multi-faceted, data-driven approach that encompasses:
Data Transformation Services: Drawing expertise from data analytics, data engineering, and Customer Data Platform (CDP) services, ADA helps brands make data-informed decisions, optimize data infrastructure, and manage customer data effectively for personalized and efficient marketing efforts.
Marketing Solutions: This entails performance marketing, enabling clients to efficiently target consumers on platforms like social media, native ads, display ads, and search marketing. Additionally, ADA offers creative solutions tailored to boost user engagement and conversion rates. The segment also involves marketing technology transformation, which includes consultation on the implementation of managed services. These services equip brands to deliver outstanding customer experiences using advanced technology platforms.
Ecommerce Solutions: ADA assists brands with comprehensive store management, ensuring smooth operations on various platforms such as marketplaces, social channels, third-party messaging channels, and proprietary websites.
Customer Engagement Solutions: Enterprises leverage these solutions to improve customer support. It facilitates real-time communication with consumers through channels like SMS, WhatsApp, and other popular messaging applications.
ADA maintains a robust presence in Asia with 12 offices spread across the region and employs approximately 1,400 professionals. The company's dual headquarters are in Singapore and Malaysia. Notably, ADA's shareholders include industry giants like Softbank, Axiata, Mitsui, and Sumitomo Corporation.
For more information about ADA, please visit www.ada-asia.com or contact the ADA team.
Contact:
Klara Grintal
Head of Brand and Customer Experience
klara.grintal@ada-asia.com
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