The Business Messaging Revolution

This year has been nothing short of fascinating. The evolution of Business Messaging has accelerated dramatically, driven by Meta's expanding vision for WhatsApp as a business platform and the broader ecosystem's advancements in intelligence, AI, payments and more.

From one-way communication to revenue-generating messaging. This year has been nothing short of fascinating. The evolution of Business Messaging has accelerated dramatically, driven by Meta's expanding vision for WhatsApp as a business platform and the broader ecosystem's advancements in intelligence, AI, payments and more.

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Date:

Wednesday, 10 September 2025

Time:

10:00 AM - 4:00 PM (GMT+8)

Agenda:

10:00 AM — Welcome Coffee & Networking

10:30 AM — Opening Keynote
The Messaging Growth Engine

10:50 AM — Transforming Brands with Business Messaging and AI

11:20 AM — Lunch Break & Networking

01:00 PM — The Conversation Economy
What’s Next for WhatsApp in Business
Speaker: Albert Tiong (Meta)

01:30 PM — Threads and Transformation
How leading brands are weaving together marketing, customer engagement, and emerging technologies to drive transformation
Speakers: Kent Hoong (Cycle & Carriage), Albert Tiong (Meta), Vishnu Sukuraman (ADA)

01:45 PM — Your 90-Day Messaging Growth Plan

02:00 PM — Networking & Demos

04:00 PM — Event Ends

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Why Join In-Thread?

Strategic Foresight
‍Hear directly from Meta and ADA on what’s next for WhatsApp across commerce, payments, and AI-driven experiences.
‍Ready Roadmaps
This isn’t another talk shop. It’s a relaxed space to exchange ideas, stories, and solutions with people who are walking the same path.
‍Proven Growth
Frameworks Learn how leading brands are using personalised messaging to drive acquisition, retention, and high-value customer journeys.

Discover how AI is transforming business messaging at ADA’s In-Thread event with Meta. Join us on 10th September 2025. Reserve your spot today.

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Events

In-Thread: Enhance your bottom-line with Business Messaging and AI

Featured Speakers

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ADA Global

Our Work

We helped a leading ecommerce group increase revenue and improve profitability with advanced data analytics

Acquiring high-value users for Tokocrypto with predictive analysis and lowering customer acquisition costs

ADA garnered 4.4 million views on YouTube and Facebook for Axiata's Independence Day brand film

We enabled Real-Time Dynamic Pricing to Deliver 183% ROI and 17% performance uplift for a global beauty brand

How Pakuwon Group Modernised Mall Customer Engagement with WhatsApp Broadcast and OTP Solution

How ADA transformed broadcast to product sales with WhatsApp chat commerce for Dr. Dermis

Boosting engagement by 156% for Thailand cosmetic brand

Gaining 6x ROAS for an Indonesian dairy-based nutrition company with CPAS campaign

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