Discover how banks in Asia can unlock 3X campaign productivity and cut service costs by 40% in 2025 using conversational AI. Learn more here!
The Shift to Revenue-Centric AI in Banking In 2025, APAC’s banking sector sits at a pivotal crossroads. Customer behaviour is increasingly mobile-first and multilingual. Regulatory expectations are tightening. And pressure to unlock new growth without increasing headcount is mounting.
While generative AI has captured headlines, conversational AI, applied strategically across sales, marketing, and service, delivers measurable value today . According to McKinsey, banks don’t need to transform every process to see impact. Typically, fewer than 10 well-chosen subdomains can unlock 70–80% of the potential value from AI transformation.
Sales and Marketing consistently emerge as the most effective starting point. These areas generate fast ROI, build internal momentum, and lay the technical foundation for broader AI use cases.
Where to Start: Four High-Impact Domains The following subdomains offer a proven path to early wins and scalable transformation. Each unlocks value through customer data integration, conversation design, and real-time personalisation.
1. Digital Acquisition Convert prospects through AI-led conversations on platforms like WhatsApp and web Qualify leads instantly, offer product matching, and drive action in real-time Reduce drop-offs through 24/7 engagement and automation 2. Lifecycle Engagement Shift from generic blasts to intent-based conversations Drive retention, upsell, and reactivation with intelligent nudges Apply engagement capabilities across lending, wealth, and insurance products 3. Sales Enablement Empower RMs with contextual data, product recommendations, and conversation history Free teams from repetitive FAQs and transaction support Integrates seamlessly with existing CRMs to enrich every interaction 4. Relationship Management Deliver personalised advice at scale across the entire customer base Identify upsell or cross-sell triggers from behavior and conversation cues Proactively surface next-best actions for RMs and service staff
The 6-Month Implementation Roadmap A full-scale transformation isn’t required to see results. With the right foundation, banks can deploy conversational AI in a phased, low-risk manner.
Month 1–2: Setup Deploy conversational AI on customer-preferred channels like WhatsApp Integrate with CRM and core banking systems Configure security and compliance controls Train models on product knowledge and service intents Secure, compliant deployment Operational readiness within 60 days Month 3–4: Activation Launch campaign use cases for sales and marketing Enable multilingual capabilities across key markets Begin tracking engagement, conversion, and resolution metrics 3X increase in campaign productivity Improved lead qualification and faster response time Month 5–6: Scale and Optimise Expand across additional product lines and customer segments Analyse conversation data for revenue signals Embed AI across more customer journeys 40% service cost reduction through automation Greater staff productivity and higher LTV per customer
Results from the Region: What APAC Banks Are Achieving These are not pilots. Financial institutions across the region have already demonstrated impact using ADA’s AI platforms.
Boost (Malaysia) 3X productivity increase in campaign setup 57% higher engagement on WhatsApp Improved targeting through CRM-AI integration MBSB (Malaysia) >75,000 financing applications processed in the first week of launchRM722 million in loan value secured within just 3 weeks 90% improvement in customer interactions, making WhatsApp the preferred servicing channel 9X boost in efficiency and inquiry handling volume Enabled bilingual self-service, automated application status tracking, and proactive reminders. Eight by Starhub (Singapore) 80% of queries resolved instantly 90% increase in customer loyalty metrics 60% reduction in support staff load for routine tasks
Illustrative Use Cases: Real Conversations, Real Impact Wealth Management (Singapore) Customers ask for investment advice or portfolio reviews AI provides contextual responses and hands off to RMs for strategic input Example: “I have SGD 50,000 to invest, what are my options?”
International Transfers (Malaysia/Indonesia) Customers frustrated by high fees or delays AI guides them through better rates and faster services Personalised suggestions based on past transfers
SME Lending (Indonesia) Business owners seeking working capital or invoice financing AI responds with tailored options, gathers documentation context, and routes to specialists Understands industry-specific terms and urgency
Retail Investment Education (Malaysia) First-time investors ask about ETFs or structured products AI explains in local language, flags risk disclosures, and connects with advisors Integrates investment profiling with marketing outreach
Mortgage Qualification (Cross-market) Prospective homebuyers compare products AI identifies eligibility, explains terms, and invites deeper advisory Shifts users from interest to intent efficiently
Why Partner with ADA 1. Seamless Technical Integration Connects to over 100 technology stacks including CRM, CDP, core banking On-premise or cloud deployment tailored to your security framework 2. One Platform, Multiple Domains
Unified conversational suite for marketing, service, and commerce Drives consistent experiences across WhatsApp, Web, and social 3. Built for APAC Enterprises
Operating across 12 markets with in-region delivery teams Combines enterprise-grade reliability with local market fluency
Ready to Capture Revenue Growth with Conversational AI? If you're looking to:
Unlock 3X campaign productivity Cut service costs by up to 40% Deliver advisory-quality experiences to every customer Activate cross-border conversational journeys at scale World-class support and expertise. Dedicated account management and 24/7 supporting monitoring up to IT support level 3, which covers technical issues that require experts with extensive domain knowledge to assist.
We’ll walk you through real use cases, demo our AI platform in action, and co-design your first 90-day revenue pathway.
