We helped boost client’s conversion rate, leads, and engagement by implementing Treasure Data Customer Data Platform (CDP)

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Results

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Execution

The client is a leading real estate developer in Indonesia. With a strong market presence and track record of over 76 projects across 33 cities, their portfolio showcases a diverse range of both residential and commercial properties. 

New development projects prompted the client to improve their digital marketing strategy. They wished to increase awareness through campaigns on channels like Facebook and Google, ultimately improving overall conversion rates. The client recognised the need for personalisation in their marketing activities. Their current ads lacked relevance to the target audience, resulting in wasted ad spend and inefficient impressions.

By implementing the Customer Data Platform, ADA successfully improved key conversion metrics for their development projects, i.e., the number of appointment bookings, site visits to properties, and the number of booking deposits.