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Scoring 450k engagements for a top butter brand on TikTok

Marketing
Philippines
Digital Commerce
Performance Marketing
Creative
FMCG

Find out how top butter brand in the Philippines partnered with ADA to boost sales and engagement through a TikTok campaign and hashtag challenge. Read more.

A multinational butter brand in the Philippines faced the challenge of declining market share amid stiff competition and a prolonged absence from advertising campaigns. To regain relevance, ADA devised a unique strategy leveraging TikTok to engage and entice users.

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Strategy

The approach involved launching a branded hashtag challenge (HTC) on TikTok, a platform known for its trend-driven content. By encouraging users to participate, the campaign aimed to create a viral trend showcasing the brand's versatility in cooking. Additionally, the product was introduced on TikTok to expand its reach and attract new and returning customers. To incentivize participation, rewards were offered to challenge participants.

Results

  • 418K Total Page Views in the HTC page
  • 454K Total Engagements with Campaign Hashtag with 2.5% engagement rate
  • 21M Total Video Views against benchmark of 6M to 25M

Awards

  • Silver in Excellence in Brand Strategy category at Marketing Excellence Awards 2022
  • Bronze in Excellence in Mobile Marketing category at Marketing Excellence Awards 2022
  • Bronze in Social Media Marketing category at Marketing Excellence Awards 2022

418K

Total Page Views in the HTC page

454K

Total Engagements with Campaign Hashtag

21M

Total Video Views against benchmark of 6M to 25M

‍

~200 increase
Increase in Revenues

Contents

Case Studies

Scoring 450k engagements for a top butter brand on TikTok

Marketing
Philippines
Digital Commerce
Performance Marketing
Creative
FMCG

The Challenge

M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.

What we have achieved

~200 increase
Increase in Revenues

A multinational butter brand in the Philippines faced the challenge of declining market share amid stiff competition and a prolonged absence from advertising campaigns. To regain relevance, ADA devised a unique strategy leveraging TikTok to engage and entice users.

{{stats-component}}

Strategy

The approach involved launching a branded hashtag challenge (HTC) on TikTok, a platform known for its trend-driven content. By encouraging users to participate, the campaign aimed to create a viral trend showcasing the brand's versatility in cooking. Additionally, the product was introduced on TikTok to expand its reach and attract new and returning customers. To incentivize participation, rewards were offered to challenge participants.

Results

  • 418K Total Page Views in the HTC page
  • 454K Total Engagements with Campaign Hashtag with 2.5% engagement rate
  • 21M Total Video Views against benchmark of 6M to 25M

Awards

  • Silver in Excellence in Brand Strategy category at Marketing Excellence Awards 2022
  • Bronze in Excellence in Mobile Marketing category at Marketing Excellence Awards 2022
  • Bronze in Social Media Marketing category at Marketing Excellence Awards 2022

418K

Total Page Views in the HTC page

454K

Total Engagements with Campaign Hashtag

21M

Total Video Views against benchmark of 6M to 25M

‍

Contents

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