Case Studies

We boosted app installs for blu by BCA Digital, resulting in record-breaking new accounts and cost-effective conversions

Acquisition

Performance Marketing

Marketing

Discover how ADA transformed blu's omnichannel campaign to target young Indonesians with tailored social media ads, boosting brand recognition and engagement.

Problem Statement

Increased competition in the Indonesian digital banking market made it challenging for blu to stand out and acquire new users effectively.

Strategy

ADA implemented an omnichannel strategy targeting diverse age groups on platforms like Facebook, X, TikTok, Google, and Apple Search Ads. The campaign focused on retargeting users who installed the app but had not opened an account. Creative content highlighted blu's unique features and leveraged popular trends and festive dates to boost engagement.

Execution

•Tailored ad formats for each platform.

•Pre-roll campaign on X,transitioned to an always-on strategy.

•Video-based content and promotions targeting audience needs.

•Engaging "Minblu" character on TikTok and Instagram

•Continuous performance monitoring and optimisation using platform dashboards and Appsflyer.

Awards

•Mob-Ex Awards 2023: Best App Install Campaign (GOLD)

‍

8.37%

increase in conversion rate

115%

increase in new acquisitions with 200K new accounts surpassing initial target of 150K

50%

decrease in CPA

‍

~200 increase

Increase in Revenues

Case Studies

We boosted app installs for blu by BCA Digital, resulting in record-breaking new accounts and cost-effective conversions

Acquisition

Performance Marketing

Marketing

The Challenge

M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.

What we have achieved

~200 increase

Increase in Revenues

Problem Statement

Increased competition in the Indonesian digital banking market made it challenging for blu to stand out and acquire new users effectively.

Strategy

Execution

•Tailored ad formats for each platform.

•Pre-roll campaign on X,transitioned to an always-on strategy.

•Video-based content and promotions targeting audience needs.

•Engaging "Minblu" character on TikTok and Instagram

•Continuous performance monitoring and optimisation using platform dashboards and Appsflyer.

Awards

•Mob-Ex Awards 2023: Best App Install Campaign (GOLD)

‍

8.37%

increase in conversion rate

115%

increase in new acquisitions with 200K new accounts surpassing initial target of 150K

50%

decrease in CPA

‍

Case Studies

We boosted app installs for blu by BCA Digital, resulting in record-breaking new accounts and cost-effective conversions

Problem Statement

Strategy

Execution

Awards

8.37%

115%

50%

Contents

Case Studies

We boosted app installs for blu by BCA Digital, resulting in record-breaking new accounts and cost-effective conversions

Case Studies

We boosted app installs for blu by BCA Digital, resulting in record-breaking new accounts and cost-effective conversions

The Challenge

What we have achieved

Problem Statement

Strategy

Execution

Awards

8.37%

115%

50%

Contents

ADA Conversational AI

Your Growth Engine, Powered by Business Messaging and AI

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