Case Studies

We helped a leading retail brand reduce cart abandonment and improve business performance

Data & AI
Data Analytics
India
Retail

Reduce high cart abandonment rates and revenue loss. Learn how ADA reduced cart abandonment and enhanced business performance for a major retail brand 

The Results

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The Execution

The client faced challenges with a cart abandonment rate which led to an estimated revenue loss of 2 million USD and diminished conversion rate, signaling a need for strategic intervention.​

ADA helped to analyze the checkout journey to understand user behavior and checkout funnel to identify critical abandonment stages. ​

​Hypothesis testing and experimentation with strategies aimed at reducing abandonment, such as lowering delivery charges and incentivizing cart completion with discounts and timely engagement.​​

The new strategy led to simplify the login process, delivery lead times and checkout experiences and reduced cart abandonment.​

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