Reduce high cart abandonment rates and revenue loss. Learn how ADA reduced cart abandonment and enhanced business performance for a major retail brand
The Results
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The Execution
The client faced challenges with a cart abandonment rate which led to an estimated revenue loss of 2 million USD and diminished conversion rate, signaling a need for strategic intervention.
ADA helped to analyze the checkout journey to understand user behavior and checkout funnel to identify critical abandonment stages.
Hypothesis testing and experimentation with strategies aimed at reducing abandonment, such as lowering delivery charges and incentivizing cart completion with discounts and timely engagement.
The new strategy led to simplify the login process, delivery lead times and checkout experiences and reduced cart abandonment.