집
사례 연구

사례 연구

We helped a leading retail brand reduce cart abandonment and improve business performance

Data & AI
Data Analytics
India
Retail

Reduce high cart abandonment rates and revenue loss. Learn how ADA reduced cart abandonment and enhanced business performance for a major retail brand 

The Results

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‍

The Execution

The client faced challenges with a cart abandonment rate which led to an estimated revenue loss of 2 million USD and diminished conversion rate, signaling a need for strategic intervention.​

ADA helped to analyze the checkout journey to understand user behavior and checkout funnel to identify critical abandonment stages. ​

​Hypothesis testing and experimentation with strategies aimed at reducing abandonment, such as lowering delivery charges and incentivizing cart completion with discounts and timely engagement.​​

The new strategy led to simplify the login process, delivery lead times and checkout experiences and reduced cart abandonment.​

‍

13%​

Decrease in Cart Abandonment Rate​

Efficiency​

Improved login process and optimized delivery lead time​

~200 increase
Increase in Revenues

내용물

Case Studies

We helped a leading retail brand reduce cart abandonment and improve business performance

Data & AI
Data Analytics
India
Retail

The Challenge

M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.

What we have achieved

~200 increase
Increase in Revenues

The Results

{{stats-component}}

‍

The Execution

The client faced challenges with a cart abandonment rate which led to an estimated revenue loss of 2 million USD and diminished conversion rate, signaling a need for strategic intervention.​

ADA helped to analyze the checkout journey to understand user behavior and checkout funnel to identify critical abandonment stages. ​

​Hypothesis testing and experimentation with strategies aimed at reducing abandonment, such as lowering delivery charges and incentivizing cart completion with discounts and timely engagement.​​

The new strategy led to simplify the login process, delivery lead times and checkout experiences and reduced cart abandonment.​

‍

13%​

Decrease in Cart Abandonment Rate​

Efficiency​

Improved login process and optimized delivery lead time​

Contents

관련 사례 연구

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We helped a leading Food Delivery and Q-Commerce brand monetize brand insights​

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We helped a leading Food Delivery and Quick Commerce brand revise their Standard Operating Procedures (SOP) to improve their NPS and reduce partner attrition rate

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We helped a leading Food Delivery and Quick Commerce brand expand business and increase orders

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We helped leading Food Delivery and Quick Commerce brand improve the delivery executive’s retention

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Award-winning

13% GMV Growth & 20 Man-Hours Saved: A Data Transformation Case Study

Award-winning

We achieved victory with an outcome-based model for TMRW by UOB's through 35% weekly surge in new user acquisition

Award-winning

We helped a leading Food Delivery and Q-Commerce brand monetize brand insights​

Award-winning

We helped a leading Food Delivery and Quick Commerce brand revise their Standard Operating Procedures (SOP) to improve their NPS and reduce partner attrition rate

Award-winning

We helped a leading Food Delivery and Quick Commerce brand expand business and increase orders

Award-winning

We helped leading Food Delivery and Quick Commerce brand improve the delivery executive’s retention

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