The BFSI industry is at an inflection point: customer expectations are evolving faster than traditional systems can keep up, and fragmented data is often the root cause. Whether you're a digital bank looking to personalise at scale, or an insurer aiming to boost retention, it starts with one thing: unified, real-time customer intelligence.

Join us for the first episode in our three-part BFSI Webinar Series, co-hosted by ADA and Snowflake.

In this first session, we'll introduce the Customer 360 Solution, a solution purpose-built for financial industry players. Powered by Snowflake's AI Data Cloud and ADA's BFSI expertise and marketing and commerce proves, this solution brings together all your customer data into a single, real-time view, enabling smarter segmentation, hyper-personalised engagement, and actionable outcomes.

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What you will learn (with real BFSI use cases):

‍Why Customer 360 Is a Competitive Necessity: In BFSI, trust, personalisation, and compliance hinge on having a unified customer view. Learn why it’s non-negotiable and how to get it right.‍
What Gets in the Way: Hear what typically derails Customer 360 efforts, from fragmented data to build-vs-buy dilemmas, and how leading firms overcome them.‍
How to Make It Work: See real-world examples of how BFSI leaders used Snowflake and ADA to move from data chaos to real-time, personalised engagement at scale.

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Date:

Thursday, 26 June 2025

Time:

10:00 - 11:00 AM (SGT)

Agenda:

10:00 AM — Welcome and opening remarks
10:10 AM — Live Discussion

‍Why Customer 360 Starts with Unified Data
Key Challenges, tackling fragmented data and compliance and personalisation struggles
Solution: How Snowflake enables scalable, real-time Customer 360 for BFSI
Business Outcomes: Driving retention, upsell & cross-sell, and risk mitigation
BFSI Case Study: A global bank’s transformation of customer insights with Snowflake

10:45 AM — Live Q&A
11:00 AM — Closing

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Don't miss this opportunity to hear from BFSI leaders on how they're transforming loyalty and personalisation with connected data.

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Speakers

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Moderator

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Discover how BFSI leaders leverage Customer 360 analytics solutions to unify data, drive personalisation, and boost retention - Powered by Snowflake’s AI Data Cloud and ADA’s Data and AI Solutions for Enterprise Marketing and Commerce

Watch Recording

Events

Unlocking Customer 360 Business Value for the Financial Industry

Featured Speakers

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Kaushik GD

Prabhat Agarwal

Chris Park

Teng Huei Hoo

Contents

ADA Global

Our Work

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Ready to turn data into your competitive edge?