Discover how BFSI leaders leverage Customer 360 analytics solutions to unify data, drive personalisation, and boost retention - Powered by Snowflake’s AI Data Cloud and ADA’s Data and AI Solutions for Enterprise Marketing and Commerce

The BFSI industry is at an inflection point: customer expectations are evolving faster than traditional systems can keep up, and fragmented data is often the root cause. Whether you're a digital bank looking to personalise at scale, or an insurer aiming to boost retention, it starts with one thing: unified, real-time customer intelligence.

Join us for the first episode in our three-part BFSI Webinar Series, co-hosted by ADA and Snowflake.

In this first session, we'll introduce the Customer 360 Solution, a solution purpose-built for financial industry players. Powered by Snowflake's AI Data Cloud and ADA's BFSI expertise and marketing and commerce proves, this solution brings together all your customer data into a single, real-time view, enabling smarter segmentation, hyper-personalised engagement, and actionable outcomes.

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What you will learn (with real BFSI use cases):

‍Why Customer 360 Is a Competitive Necessity: In BFSI, trust, personalisation, and compliance hinge on having a unified customer view. Learn why it’s non-negotiable and how to get it right.‍
What Gets in the Way: Hear what typically derails Customer 360 efforts, from fragmented data to build-vs-buy dilemmas, and how leading firms overcome them.‍
How to Make It Work: See real-world examples of how BFSI leaders used Snowflake and ADA to move from data chaos to real-time, personalised engagement at scale.

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Date:

Thursday, 26 June 2025

Time:

10:00 - 11:00 AM (SGT)

Agenda:

10:00 AM — Welcome and opening remarks
10:10 AM — Live Discussion

‍Why Customer 360 Starts with Unified Data
Key Challenges, tackling fragmented data and compliance and personalisation struggles
Solution: How Snowflake enables scalable, real-time Customer 360 for BFSI
Business Outcomes: Driving retention, upsell & cross-sell, and risk mitigation
BFSI Case Study: A global bank’s transformation of customer insights with Snowflake

10:45 AM — Live Q&A
11:00 AM — Closing

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Don't miss this opportunity to hear from BFSI leaders on how they're transforming loyalty and personalisation with connected data.

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