Create agility with a composable MarTech stack

Explore trends in digital transformation and why more businesses are choosing CDP to drive new customer experiences.

Create Agility with a Composable MarTech Stack

Marketers are pressured to deliver greater time to value (TTV) even with a less than ideal marketing technology stack that was inherited or locked in with a contract of 3 – 5 years. But it isn’t impossible – marketers can drive the agility that is required to deliver better conversion and customer lifetime value with the composable approach.

Join ADA 's on-demand webinar to tackle the following topics together with Optimizely:

What is the composable approach?
How can my brand get time to value with different levels of personalisation, data connection, and customer journey orchestration?
How can my team increase our productivity even with lean manpower?

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SPEAKER:

Nicola Ayan

Director, Technology and Growth, Optimizely, Asia Pacific & Japan

Yih Cheng Yak

Head of Consulting, Marketing Technology, ADA

Blog

Create agility with a composable MarTech stack

Insights

Create agility with a composable MarTech stack

Featured Speakers

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Contents

Create Agility with a Composable MarTech Stack

ADA Global

How CRM can help businesses build and maintain customer loyalty

CDP vs DMP: how they are different and how they can help your CX

11 Trends in Customer Relationship Management to Follow in 2025

Our Work

We helped a leading ecommerce group increase revenue and improve profitability with advanced data analytics

Acquiring high-value users for Tokocrypto with predictive analysis and lowering customer acquisition costs

ADA garnered 4.4 million views on YouTube and Facebook for Axiata's Independence Day brand film

How POKKA First Drip Captured Working Adults and Boosted Brand Awareness Through a Targeted Digital Strategy

Ready to turn data into your competitive edge?

Blog

Create agility with a composable MarTech stack

Insights

Create agility with a composable MarTech stack

Featured Speakers

Heading

Contents

Create Agility with a Composable MarTech Stack

ADA Global

How CRM can help businesses build and maintain customer loyalty

CDP vs DMP: how they are different and how they can help your CX

11 Trends in Customer Relationship Management to Follow in 2025

Our Work

We helped a leading ecommerce group increase revenue and improve profitability with advanced data analytics

Acquiring high-value users for Tokocrypto with predictive analysis and lowering customer acquisition costs

ADA garnered 4.4 million views on YouTube and Facebook for Axiata's Independence Day brand film

How POKKA First Drip Captured Working Adults and Boosted Brand Awareness Through a Targeted Digital Strategy

Ready to turn data into your competitive edge?

Create agility with a composable MarTech stack

Create agility with a composable MarTech stack

Create Agility with a Composable MarTech Stack