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ADA designed and built a Consent Management System for a fast-food chain company to ensure all campaigns remained customer privacy compliant ​

Dữ Liệu & AI
CDP
Malaysia
QSR

Discover how privacy compliance and maintain campaign integrity is insured with ADA’s Consent Management System, tailored for reliable marketing strategies.

The Results​

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The Execution

A franchisee of global fast-food chains with more than 1,000 restaurants across SEA, is looking for a unified Consent Management System to collect and organize customer consent from various sources. This is crucial to the client in building trust and brand image as they would like to automatically filter customers who have given them the consent for email campaigns.​

ADA designed and built an automated Consent Management System to enhance how customer consents are captured and managed across various channels. This streamlined system ensures compliance with privacy regulations and timely updates of consent data to the marketing activation platform.​

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▲ Compliance​

Improved customer privacy compliance through the streamlined and automated consent management system​

▲ Brand & Trust​

The consent filtering ensured campaign is sent to only opt-in customers strengthen the brand and enhanced customer trust ​

~200 increase
Increase in Revenues

Contents

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