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ADA uses Tech and AI to deliver deep insights through tailored dashboards for international payment brand in Japan
ADA's tailored dashboards maximize insights for Japan's premier payment brand
The Results
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The Execution
The client is Japan’s premier and only international payment brand with more than 80 million users globally. The client faces several challenges, including a vast amount of transactional data without sufficient insights for exploring new business opportunities. They lack access to customer PII data which hinders their ability to identify customer-level data in the transactions.
The client needs to collaborate with banks and merchants that possess the necessary PII for personalized targeting. This has created a prioritisation problem for the client as there are thousands of banks and merchants to collaborate with.
ADA stepped in and provide a solution which involves creating a suite of approximately 50 dashboards that cover the KPIs and performance of the banks and merchants. With this, it is no longer time consuming as the client can analyse, extract business insights and prioritise collaboration with banks and merchant based on their performance.
The Approach
▲ Efficiency
Increased the speed to analyse data and extract business insights
▲ Prioritisation
Identify and segment high value bank and merchants
▲ Branding
Improved the client’s brand as a strategic partner for all banks and enhancing engagement with customers
~200 increase
Increase in Revenues
Case Studies
ADA uses Tech and AI to deliver deep insights through tailored dashboards for international payment brand in Japan
The Challenge
M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.
What we have achieved
~200 increase
Increase in Revenues
The Results
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The Execution
The client is Japan’s premier and only international payment brand with more than 80 million users globally. The client faces several challenges, including a vast amount of transactional data without sufficient insights for exploring new business opportunities. They lack access to customer PII data which hinders their ability to identify customer-level data in the transactions.
The client needs to collaborate with banks and merchants that possess the necessary PII for personalized targeting. This has created a prioritisation problem for the client as there are thousands of banks and merchants to collaborate with.
ADA stepped in and provide a solution which involves creating a suite of approximately 50 dashboards that cover the KPIs and performance of the banks and merchants. With this, it is no longer time consuming as the client can analyse, extract business insights and prioritise collaboration with banks and merchant based on their performance.
The Approach
▲ Efficiency
Increased the speed to analyse data and extract business insights
▲ Prioritisation
Identify and segment high value bank and merchants
▲ Branding
Improved the client’s brand as a strategic partner for all banks and enhancing engagement with customers
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