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How Boost Malaysia Achieved 3X Efficiency and 57% Higher Engagement with CRM Integration
Learn how ADA help achieve 57% higher engagement on WhatsApp vs. email/push. Improved CPA performance, achieving cost parity with optimised campaign strategies.
The Challenge
Boost Malaysia, Southeast Asia's leading mobile wallet provider, encountered critical operational hurdles in their customer engagement strategy:
- Campaign Complexity: Their teams spent excessive time manually managing cross-channel campaigns, creating bottlenecks in customer outreach
- Engagement Deficit: Traditional channels yielded suboptimal engagement metrics, particularly in open and click-through rates
- Data Silos: The absence of WhatsApp campaign integration with their primary CRM created blind spots in customer journey analytics
The Strategy
Through comprehensive analysis, Boost recognized the need for a unified marketing ecosystem. The solution: integrating CleverTap's capabilities with ADA Asia's Business Messaging Platform (BMP) to create a seamless, data-driven engagement engine. Hence ADA Asia delivered a three-pronged solution
- Seamless Integration: Unified CleverTap CRM with ADA's BMP, enabling end-to-end campaign automation
- Precision Marketing: Deployed targeted WhatsApp campaigns using advanced customer segmentation
- Interactive Engagement: Implemented CTWA campaigns with intelligent bot flows, backed by real-time analytics from CleverTap and Facebook Ad Manager
The Execution
- Deployed AI-driven customer segmentation through CleverTap for precise WhatsApp targeting
- Established real-time performance monitoring for comprehensive campaign insights
- Implemented data-driven A/B testing to maximize CTWA campaign effectiveness
3X
productivity boost: campaign setup and execution become faster and more efficient
57%
higher open and click rates on WhatsApp compared to other channel like push notifications and email
Improved CPA performance
reduced cost-per-acquisition through optimized campaign strategies, achieving parity with conversion campaigns
~200 increase
Increase in Revenues
Case Studies
How Boost Malaysia Achieved 3X Efficiency and 57% Higher Engagement with CRM Integration
The Challenge
M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.
What we have achieved
~200 increase
Increase in Revenues
The Challenge
Boost Malaysia, Southeast Asia's leading mobile wallet provider, encountered critical operational hurdles in their customer engagement strategy:
- Campaign Complexity: Their teams spent excessive time manually managing cross-channel campaigns, creating bottlenecks in customer outreach
- Engagement Deficit: Traditional channels yielded suboptimal engagement metrics, particularly in open and click-through rates
- Data Silos: The absence of WhatsApp campaign integration with their primary CRM created blind spots in customer journey analytics
The Strategy
Through comprehensive analysis, Boost recognized the need for a unified marketing ecosystem. The solution: integrating CleverTap's capabilities with ADA Asia's Business Messaging Platform (BMP) to create a seamless, data-driven engagement engine. Hence ADA Asia delivered a three-pronged solution
- Seamless Integration: Unified CleverTap CRM with ADA's BMP, enabling end-to-end campaign automation
- Precision Marketing: Deployed targeted WhatsApp campaigns using advanced customer segmentation
- Interactive Engagement: Implemented CTWA campaigns with intelligent bot flows, backed by real-time analytics from CleverTap and Facebook Ad Manager
The Execution
- Deployed AI-driven customer segmentation through CleverTap for precise WhatsApp targeting
- Established real-time performance monitoring for comprehensive campaign insights
- Implemented data-driven A/B testing to maximize CTWA campaign effectiveness
3X
productivity boost: campaign setup and execution become faster and more efficient
57%
higher open and click rates on WhatsApp compared to other channel like push notifications and email
Improved CPA performance
reduced cost-per-acquisition through optimized campaign strategies, achieving parity with conversion campaigns
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