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We achieved major user acquisition with our outcome-based model for UOB TMRW Thailand
ADA's campaign reversed UOB TMRW Thailand's conversion drop with targeted ads for affluent segments, leveraging data and real-time optimisation.
4000+
new users avg. during the campaign with +15% MoM growth
+84%
MoM increase in first-time logins
+200
open Saving Accounts with 60% funded
~200 increase
Increase in Revenues
Case Studies
We achieved major user acquisition with our outcome-based model for UOB TMRW Thailand
The Challenge
M1 needed to rethink how customers pre-ordered the Samsung Galaxy S25. The traditional experience of long queues, complex forms, and multiple customer service calls wasn't delivering the seamless journey their customers expected from a leading Singapore telco.
What we have achieved
~200 increase
Increase in Revenues
4000+
new users avg. during the campaign with +15% MoM growth
+84%
MoM increase in first-time logins
+200
open Saving Accounts with 60% funded
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