We helped a leading ecommerce group increase revenue and improve profitability with advanced data analytics.

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Results

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Execution

TMRW, a dynamic venture backed by the prestigious Aditya Birla Group, is poised to revolutionize India's fashion and lifestyle landscape. With a visionary approach, TMRW is on a mission to construct the nation's premier House of Brands, setting the stage for unparalleled growth in the direct-to-consumer (D2C) sector across India.

Our client's leadership faced a pressing challenge: a lack of visibility into business performance and key metrics due to unorganized data. This deficiency not only inhibited their ability to measure profitability accurately, particularly CM2, but also undermined investor confidence, as CM2 tracking is a key investor initiative. Urgent action was needed to implement a solution that enabled real-time data tracking and informed decision-making to ensure profitability and investor satisfaction.

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